Responsibilities

• Contribute to the development of marketing strategies and annual plans aligned with company objectives, market trends and consumer needs, and independently own execution of assigned components.
• Monitor brand and business performance, interpret data from a variety of sources, synthesize key learnings and recommend optimizations grounded in an understanding of brand positioning, the consumer target, category dynamics and the competitive set.
• Lead day-to-day execution of assigned integrated marketing campaigns across broadcast, digital, social and influencer channels, seeking manager input at key milestones and ensuring consistent, high-quality delivery against objectives and timelines.
• Manage the brand marketing workstream on cross-functional projects that bring new products, partnerships, flavors and formats to market in alignment with the brand strategy.
• Partner with consumer insights on qualitative and quantitative research and competitive analysis, translating findings into actionable recommendations.
• Track campaign performance, analyze effectiveness and share clear post-campaign learnings and recommendations to improve future work and ROI.
• Manage budgets for assigned projects, maintain accurate tracking and recommend ways to optimize spend.
• Collaborate with internal experts across PR, media, partnerships, social, influencer, loyalty marketing and design to deliver consistent and impactful communications.
• Suggest project priorities and timelines for manager approval, proactively flagging risks and blockers before they impact delivery.
• Act as a resource for less-experienced colleagues, sharing best practices and process improvements that raise the quality and efficiency of the team's work.

Requirements

• 5+ years of brand management experience, preferably within CPG, with a track record of independently executing campaigns and marketing strategies with excellence.
• Strong analytical and problem-solving skills, with a data-driven approach to developing recommendations and making decisions.
• Full proficiency in marketing principles, brand management, digital marketing and market analysis, with a developing area of subject-matter expertise.
• Strong communication and interpersonal skills, with the ability to collaborate effectively and build alignment across functions and levels.
• Experience leading small projects end-to-end and managing workstreams within cross-functional initiatives, coordinating stakeholders toward shared goals.
• Ability to thrive in a fast-paced, dynamic environment, work independently with minimal guidance, manage multiple priorities and take ownership of deliverables.
• Proficiency with relevant marketing tools and data sources, such as POS, panel data, CRM and analytics platforms.