Responsibilities

• Leads assigned Direct-to-Consumer and close-in innovation initiatives, including product development, commercialization planning, launch execution, and post-launch evaluation.
• Analyzes consumer, category, sales, and syndicated data to identify opportunities and generate actionable insights.
• Supports development of the innovation pipeline through concept generation, opportunity evaluation, and refinement of product and experience ideas; develops and maintains a strong understanding of consumer needs, market trends, competitive activity, and category performance.
• Manages project timelines, deliverables, and stakeholder communication to ensure successful execution of assigned initiatives.
• Develops project briefs, business recommendations, launch materials, and cross-functional communications for assigned projects.
• Partners with Product Development, Packaging, Operations, Finance, and Commercial teams to bring innovation concepts to market.
• Partners with Direct-to-Consumer, Digital, Content, and Editorial teams to develop and execute launch plans that support growth within owned channels.
• Facilitates communication and alignment among cross-functional stakeholders to achieve project milestones and commercialization objectives.
• Monitors launch performance and gathers consumer, sales, and marketplace feedback to identify opportunities for optimization.
• Supports forecasting and post-launch assessment activities and recommends actions to inform future products, launches, and innovation initiatives.

Requirements

• Bachelor's degree required, MBA a plus.
• One or more years of experience in Brand Management, Marketing, Innovation, Consumer Insights, Category Management, or a related business function.
• Experience in consumer-packaged goods (CPG) preferred
• General understanding of sales and marketing of consumer products; food industry experience preferred.
• Demonstrated project management skills including experience navigating fast-paced timelines
• Proficiency in syndicated data sources such as Nielsen, Circana/IRI, and/or SPINS preferred. Ability to pull insights from data.
• Track record of strong collaboration as a member of, or leader of, a team.
• Strong proficiency with Microsoft Office Suit, particularly Excel, PowerPoint, and Outlook.

Preferred

• MBA a plus.
• One or more years of experience in Brand Management, Marketing, Innovation, Consumer Insights, Category Management, or a related business function.
• Experience in consumer-packaged goods (CPG) preferred
• General understanding of sales and marketing of consumer products; food industry experience preferred.
• Proficiency in syndicated data sources such as Nielsen, Circana/IRI, and/or SPINS preferred. Ability to pull insights from data.
• Track record of strong collaboration as a member of, or leader of, a team.

Benefits

• Yes, we have the standard "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match.
• But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.