Responsibilities

• Lead and manage brand marketing campaigns, collaborating with sales, product, and creative teams.
• Oversee a small team, including a Marketing Manager, Associate Brand Manager, and Designer.
• Execute and track marketing assets for press, digital, and traditional media.
• Develop and recommend brand growth strategies based on market trends and insights.
• Organize product launches and promotional activities in support of retail programs.
• Co-lead Trade Expos and ensure impactful brand presence.
• Manage marketing budgets, brand plans, and KPIs to monitor brand performance.
• Lead digital marketing strategies, including social media, influencers, and paid media programs.
• Collaborate with external agencies for creative and media campaigns.
• Ensure timely execution of marketing plans and project management.

Requirements

• 6+ years in marketing with at least 3+ years in Brand Management.
• Proven experience with integrated marketing campaigns across media (OOH, social, paid media, etc.) and direct marketing (email, text, etc.).
• 4+ years of team leadership experience and managing projects in a deadline-driven environment.
• Strong communication, presentation, and writing skills.
• Analytical abilities to evaluate data, identify trends, and optimize strategies.
• Ability to collaborate across departments and influence decision-making.
• Strong time management and project prioritization skills.
• Proficiency in PowerPoint, Excel, Word, and Google Analytics.
• Experience with digital marketing and social media platforms.
• Ability to problem-solve creatively and pay attention to detail.

Preferred

• Experience working with highly regulated products and familiarity with perishables or consumer lifestyle brands is preferred.
• MBA is a plus