Responsibilities

• Support the development and execution of brand communication plans across paid, owned, and earned channels
• Serve as a key connection point across Influencers, Email/SMS, Website, Design, eCommerce, Events, PR, and Experiential to keep campaigns aligned and on-strategy
• Project manage brand campaigns from kickoff through execution, keeping timelines, deliverables, and cross-functional partners on track
• Manage and execute creator and influencer campaigns, from sourcing and briefing through activation and performance reporting
• Support brand partnership and sponsorship execution, including event activation and contract deliverable tracking
• Partner with creative, social, and media teams to bring brand messaging to life across digital, retail, and experiential touchpoints
• Ensure consistency of brand voice, visual identity, and messaging across all channels
• Own monthly POS and category analysis (e.g., SPINS/Nielsen), tracking velocity, distribution, and competitive share to inform brand strategy
• Monitor the competitive landscape, including new product launches, pricing, distribution, and digital and influencer activity, and synthesize findings for brand strategy
• Analyze household panel data across categories on household penetration, repeat rate, and buyer profile

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred but not required)
• 2–5 years of experience in brand marketing, marketing communications, or integrated marketing (CPG or consumer brand preferred)
• Strong interest in brand building, storytelling, and consumer communications
• Experience supporting campaigns, creative development, or media execution
• Experience managing or executing creator and influencer campaigns, including sourcing, briefing, content coordination, and performance tracking, strongly preferred
• Analytical mindset with the ability to translate data into insights
• Excellent communication, organization, and project-management skills
• Comfortable working cross-functionally in a fast-paced environment
• Passion for fitness, performance, or lifestyle brands is a plus

Preferred

• MBA preferred but not required

Benefits

• Comprehensive benefits package including health, dental, vision, 401(k) match, PTO, family leave, and professional development opportunities