Responsibilities

• Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
• Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
• Develop and manage project timelines to ensure successful execution of key business initiatives
• Translate consumer, market, and competitive insights into actionable business recommendations
• Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
• Collaborate with Sales and other partners to develop effective selling materials and marketing assets
• Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives

Requirements

• Associate Brand Manager: 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline; at this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.
• Brand Manager: 3-4 years of progressive brand management or closely related CPG marketing experience; at this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.
• Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
• Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
• Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
• Strong communication, presentation, and influencing skills
• Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
• Passion for building brands, understanding consumers, and driving business results

Preferred

• MBA preferred

Benefits

• As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program.
• You may also be eligible to participate in the company’s bonus program which may be subject to change.