Responsibilities

• Category Strategy & Brand Planning
• Support the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends
• Support to build Brand Strategy that develop 360-degree commercial plans, setting clear growth targets for specific product pillars of Professional nail product.
• Support to identify white space opportunities through consumer research, competitive analysis, and trend intelligence
• Support to build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows
• Retailer Specific Strategies that customize marketing toolkits and product assortments to fit the unique shopper demographics of distinct retailers like Walmart, Target, Ulta, or Amazon/ TikTok.
• Brand Consistency that audits all user-facing content, packaging copy, and instore displays to verify alignment with core brand guidelines and visual identity.
• Market & Competitive Intelligence
• Trend Forecasting that tracks social media virality, cosmetic ingredient innovations, and consumer behavior shifts to predict the next major beauty movements.
• Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions