Associate Athletic Director for Communications & Creative Content

Bloomfield Hills, MI (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 days ago

Job Summary

Own Cranbrook Athletics communications and media relations, leading schedules, archives, content creation, digital assets, social media governance, and game-day operations while coordinating with leagues, schools, and media; develop content strategy, promotions, and major content initiatives aligned with Cranbrook Schools.

  • Own content calendar and asset management
  • Lead media relations and game-day communications
  • Build storytelling and promotional plans for major events

Job Description

Responsibilities

  • Serve as the primary sports information and media-relations contact for Cranbrook Athletics.
  • Maintain accurate schedules, rosters, results, statistics, records, awards, and historical information.
  • Manage athletic webpages and ensure information is current and accurate.
  • Develop efficient systems for gathering information from coaches and teams.
  • Publish results, schedule updates, postseason information, milestones, records, awards, and other department news.
  • Coordinate league and postseason recognition and maintain a comprehensive athletic archive.
  • Serve as a liaison with schools, leagues, governing bodies, media outlets, and other external organizations.
  • Coordinate game-day communications for major home contests, including livestream/broadcast support, press-box operations, statistics, results reporting, and media needs.
  • Lead creative direction and content strategy for Cranbrook Athletics aligned with the strategic communications priorities for Cranbrook Schools.
  • Manage the department’s social media presence and year-round content calendar and governance of athletics-adjacent Cranbrook-owned social media channels.

Requirements

  • A Bachelor’s degree is required.
  • Strong writing, editing, interviewing, and storytelling skills.
  • Demonstrated experience creating social media, photography, video, graphics, or other digital content.
  • Familiarity with social media management, website publishing, graphic design, and video editing platforms.
  • Ability to maintain accurate schedules, statistics, records, and historical information.
  • Excellent judgment and interpersonal skills when representing Cranbrook Athletics.
  • Evening and weekend availability during athletic seasons is required.
  • Regional travel may be required.
  • Valid Driver’s License with satisfactory driving record required.

Preferred

  • Three to five years of experience in athletic communications, sports information, digital media, journalism, marketing, content creation, or a related field preferred.
  • Experience in athletics, education, collegiate athletics, professional sports, or a similar environment strongly preferred.

Benefits

  • Cranbrook offers competitive compensation and benefits that include medical, dental, life insurance, long-term and short-term disability, and retirement programs with employer contribution. We offer employee discounts, and a unique environment in an educational setting that values collaboration.
Cranbrook Educational Community logo

Cranbrook Educational Community

The Cranbrook Educational Community provides extroardinary education, encourages creativity and innovation, and values learners of all ages and backgrounds. Cranbrook develops people who will live with purpose and integrity, create with passion, explore with curiosity, and strive for excellence.Cranbrook is a non-profit, diverse, sustainable community where education is prized, the human spirit is nurtured, and innovation and creativity are valued. Cranbrook challenges minds and transforms lives.

Founded in 1930
Bloomfield Hills, Michigan, USA
407 employees (20 in marketing)

Salaries

Communications median pay in the United States

$93K/yr

Most earn $70K to $138K. Based on 5,718 salaries, including bonus and equity.

See all Cranbrook Educational Community salaries

Marketing Team

Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
33.6K
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
66.3%
Direct
19.9%
Referral
10.6%
Social
1%

Headcount Trend

Current headcount: ~407

Recent News

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Associate Athletic Director for Communications & Creative Content

Cranbrook Educational Community · Bloomfield Hills, MI · On-site