Associate Athletic Director for Communications and Administration

Boston, MA (On-site)

$90K/yr – $113K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own athletics communications and storytelling, shaping brand-aligned narratives across internal and external audiences and guiding digital channels, events, and media experiences.

  • Own integrated communications strategy and content across website, social media, and multimedia storytelling with cross-functional partners.
  • Lead game-day broadcasting, photography/video direction, and pacing of promotional campaigns to raise visibility and engagement.
  • Collaborate with Marketing, Enrollment, and athletics leadership to align initiatives with student success and recruitment goals.

Job Description

Responsibilities

  • Serve as a member of the Athletic Leadership Team, contributing to departmental strategy, planning, and decision-making.
  • Partner with the Director of Athletics and Athletics colleagues to align athletics initiatives with institutional priorities, including student success, campus engagement, and strategic enrollment growth.
  • Partner closely with University Marketing and Communications to align athletics messaging with institutional brand strategy and priorities and contributing to university-wide communications and storytelling initiatives.
  • Collaborate with Enrollment Management and Admissions to leverage athletics branding and student-athlete engagement in support of recruitment strategies.
  • Represent Athletics in cross-functional initiatives and institutional committees.
  • Provide strategic leadership for athletics communications, branding, promotion, and storytelling, ensuring a cohesive and high-impact presence across all platforms.
  • Develop and execute integrated communications strategies that elevate the visibility and reputation of Wentworth Athletics locally, regionally, and nationally.
  • Oversee the athletics website, social media platforms, and digital engagement strategies, ensuring alignment with institutional brand standards and best practices.
  • Lead the creation and distribution of content, including game recaps, feature stories, student-athlete profiles, and multimedia storytelling.
  • Provide creative direction for photography, videography, and visual identity across athletics platforms.

Requirements

  • Bachelor’s degree required
  • Minimum of 7–10 years of progressively responsible experience in athletics administration, athletic communications, or related fields
  • Demonstrated experience supervising staff, coaches, and/or student employees
  • Experience contributing to departmental planning, operations, or strategic initiatives
  • Strong experience with communications platforms and technologies, including websites, social media, streaming services, and statistical reporting systems
  • Excellent written, verbal, organizational, and interpersonal communication skills
  • Ability to work a flexible schedule, including evenings, weekends, and travel as required

Preferred

  • Master’s degree in Sports Management, Higher Education, Communications, Marketing or a related field
  • Experience in NCAA intercollegiate athletics
  • Experience serving in a sport/coach supervision or comparable leadership role
  • Familiarity with NCAA and conference compliance and reporting requirements
  • Demonstrated experiences managing multiple priorities in a fast-paced, event-driven environment

Benefits

  • Wentworth Institute of Technology is committed to fair, transparent, and legally compliant compensation practices. We believe that clarity about pay structures and ranges supports equity, fosters trust, and ensures a positive workplace for all employees.
  • Please visit here to see the comprehensive benefits package offered to support the best experience for our employees.
  • Inclusive Excellence is one of the four pillars of the Strategic Plan. Actively and intentionally cultivating a diverse and culturally competent institution where each member has the opportunity and support to reach their full potential and make contributions to our campus community and beyond is Inclusive Excellence at Wentworth.
  • To find out more about the Wentworth’s commitment to Inclusive Excellence, please visit the website https://wit.edu/about/inclusive-excellence.
  • All applicants have the right to accessibility support and accommodations. To request accessibility support or accommodations, contact the Executive Director of Equity and Compliance, Catlin Wells, at wellsc1@wit.edu.
Wentworth Institute of Technology logo

Wentworth Institute of Technology

Founded in 1904, Wentworth Institute of Technology provides a comprehensive, interdisciplinary, project-based education in architecture and design, computing and data science, engineering, management, and sciences and humanities that integrates classroom, laboratory, studio, cooperative and experiential learning to develop career-ready, skilled professionals, and engaged citizens.“The University of Opportunity,” Wentworth aims to be a student-centered institution of inclusive excellence that offers high-quality undergraduate, graduate, and life-long learning programs; embraces a culture of innovation and creativity; serves society through urban engagement; and fosters growth for local, regional, and national economies.

Founded in 1904
Boston, Massachusetts, USA
1.6K employees (57 in marketing)

Traffic Signals

Monthly Visitors
206.3K
Monthly Google Ads Budget
$116.4K
Traffic Source Mix
Search
37.5%
Direct
53.6%
Referral
7.6%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
31 (2% of company)

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 2 years ago

Funding History

  • Jul 2024
    Grant • $500K

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