Assoc Marketing Manager, Education & Library (Hybrid)

Responsibilities

• Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including: DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, and collaborate with marketing peers in the US and UK as appropriate
• With the support of the marketing director, conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations whenever possible
• Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers
• Execute presentations for seasonal school & library virtual preview webinars
• Ownership of processes that help determine the appropriate reading level (Lexile and Fountas & Pinnell) for frontlist and backlist book titles, including but not limited to submission of manuscripts and tracking of results
• Collaborate with sales representatives and PRH Institutional Marketing colleagues to create materials that support their efforts
• Plan and travel occasionally to education- and library-focused conferences
• Build relationships and communicate with educators and experts to develop new content like educator guides, case studies, and endorsements
• Maintain awareness of the school and library sectors, as well as competitor initiatives within this space, and suggest new and innovative ways to market
• Complete administrative tasks as needed

Requirements

• At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred
• Excellent verbal and written communication skills, including an affinity for copy writing and editing/Americanization, and an emphasis on being detail-oriented
• Self-motivated with a desire to be a team player as well as work independently
• Highly organized with an ability to communicate effectively, efficiently, and meet deadlines
• Strong sense of urgency with an ability to juggle multiple projects in a fast-paced environment and ability to think on your feet and address unexpected challenges
• Creative individual who enjoys thinking outside of the box
• Located in commutable distance to 1745 Broadway, New York, NY 10019 with the ability to come into the office twice a week
• Travel to select trade shows within the US a few times a year is required.

Benefits

• Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.