Responsibilities

• Develop and implement marketing and outreach plans to achieve census targets.
• Build and maintain strong relationships with referral sources, including hospitals, physicians, senior centers, and community partners.
• Conduct tours, follow up with leads, and guide prospective residents and families through the move-in process.
• Maintain CRM records and report on lead activity and conversion metrics.
• Plan and coordinate community events, open houses, and outreach efforts to promote brand visibility.
• Represent the community at external networking and marketing events.
• Collaborate with the Executive Director and care teams to ensure smooth and welcoming move-ins.
• Monitor market trends and competitor activity to refine marketing strategies.

Requirements

• Proven success in sales, marketing, or outreach in senior living, healthcare, or hospitality.
• Strong communication, networking, and relationship-building skills.
• Ability to work independently and as part of a collaborative team.
• Knowledge of CRM systems and lead tracking best practices.
• Passion for working with seniors and helping families make informed decisions.
• Valid driver’s license and reliable transportation.

Preferred

• Experience with assisted living, memory care, or senior services preferred.
• Background in community relations, public speaking, or event planning.
• Understanding of local healthcare and senior care referral networks.
• Creative thinking and a proactive approach to outreach and lead generation.

Benefits

• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Training & development
• Vision insurance
• Competitive base salary plus performance-based commission/bonus.
• Health, dental, and vision insurance.