Responsibilities

• Go-To-Market Strategy & Full-Funnel Leadership
• Develop and execute integrated GTM strategies across Intention Healthcare, Nursing Home, Care Management and new service expansions.
• Design full-funnel frameworks spanning: Awareness (CTV, Linear, Paid SM) Consideration (SEM, Retargeting, Email), Conversion (High-intent SEM, Landing Page CRO)
• Partner with Operations to align marketing strategy with office site-level growth targets.
• Develop dashboards and reporting cadences that translate performance metrics into executive insights.
• Continuously optimize CPLs, appointment conversion rates, CPAs, and ROAS.
• Establish and manage structured A/B testing framework across: Creative, Audiences, and CRO pages
• Partner with analytics to refine attribution modeling and enhance reporting accuracy.
• Drive data-informed decision-making across the marketing department.
• Collaborate with Creative Teams and media partners to ensure performance alignment.
• Ensure bilingual and culturally relevant messaging across campaigns.
• Build scalable marketing workflows and processes.
• Monitor competitive landscape and healthcare marketing trends.

Requirements

• 10–12+ years of progressive marketing leadership experience
• Demonstrated experience building and executing full-funnel GTM strategies
• Hands-on expertise with: Google Ads, Meta Ads Manager, GA4, Salesforce/HubSpot
• Strong experience building and interpreting A/B testing frameworks
• Proven track record presenting to Leadership and influencing executive decisions
• Experience developing structured creative briefs tied to measurable KPIs
• Healthcare marketing experience strongly preferred

Preferred

• Bilingual English-Spanish preferred
• Healthcare marketing experience strongly preferred
• Experience with GA4, Salesforce/HubSpot
• Experience presenting to Leadership and influencing executive decisions
• Cross-functional collaboration skills
• Strong in A/B testing frameworks