Responsibilities

• Go-To-Market Strategy & Full-Funnel Leadership
• Develop and execute integrated GTM strategies across Intention Healthcare, Nursing Home, Care Management and new service expansions.
• Design full-funnel frameworks spanning: Awareness (CTV, Linear, Paid SM) Consideration (SEM, Retargeting, Email), Conversion (High-intent SEM, Landing Page CRO)
• Partner with Operations to align marketing strategy with office site-level growth targets.
• Develop dashboards and reporting cadences that translate performance metrics into executive insights.
• Continuously optimize CPLs, appointment conversion rates, CPAs, and ROAS.
• Establish and manage structured A/B testing framework across: Creative, Audiences, and CRO pages
• Partner with analytics to refine attribution modeling and enhance reporting accuracy.
• Drive data-informed decision-making across the marketing department.
• Collaborate with Creative Teams and media partners to ensure performance alignment.
• Ensure bilingual and culturally relevant messaging across campaigns.
• Build scalable marketing workflows and processes.
• Monitor competitive landscape and healthcare marketing trends.

Requirements

• 10–12+ years of progressive marketing leadership experience.
• Demonstrated experience building and executing full-funnel GTM strategies.
• Hands-on expertise with: Google Ads, Meta Ads Manager, GA4, Salesforce/HubSpot,
• Strong experience building and interpreting A/B testing frameworks.
• Proven track record presenting to Leadership and influencing executive decisions.
• Experience developing structured creative briefs tied to measurable KPIs.
• Healthcare marketing experience strongly preferred.

Preferred

• Cultural intelligence and community sensitivity English-Spanish Bilingual preferred