Responsibilities

• The AVP for Marketing & Communication will lead and manage the University’s marketing and branding strategies to enhance the regional and national reach and reputation of the University, strategically grow and diversify enrollment leads, and promote the transformational impact of the private, Catholic, values-based education Thomas More University provides.
• Principle Duties & Responsibilities
• The AVP for Marketing & Communication will lead and manage a newly centralized marketing and communication division responsible for developing and executing the University’s external marketing and communication goals. The Scope of Responsibilities within the division include:
• Website(s) design and content, multimedia productions, advertising, graphic design and production services, social media, public and media relations, branding, advertising, and enrollment lead-generating marketing.
• The AVP will work closely with University Admissions to develop and implement marketing and communication efforts to support the University’s strategic enrollment management goals via digital marketing, advertising buys, direct marketing, copywriting, and support targeted lead generation for traditional, non-traditional, and graduate enrollment.
• The AVP will regularly collaborate with academic leadership and department chairs to develop marketing content to highlight academic programs, faculty and the University’s brand as a premier Catholic, Liberal Arts institution.
• Under the leadership the AVP, the Marketing & Communication division will support the needs of the Department of Institutional Advancement to secure the necessary philanthropic support and achieve capital campaign and strategic plan goals, including the support of:
• Production of Moreover (alumni magazine) bi-annually, an annual President’s Report, regular collateral design focused on stewardship, alumni and donor engagement, annual appeals, and event promotional materials.
• The AVP will be responsible for:
• Oversight, direction, and development of crucial functions of marketing. Providing visionary leadership in developing and implementing strategic marketing initiatives that achieve enrollment, fundraising, and other revenue goals.

Requirements

• Bachelor’s degree required. Preferred candidates will hold a Master’s degree in marketing or related field from an accredited university, and 5 or more years’ related experience and/or training; or equivalent combination of education and experience in higher education. Private higher education experience preferred.
• Technical experience using Customer Relationship Management (CRM) systems.
• Working knowledge of HTML, CSS, and Adobe Creative Suite.
• Exemplary written and oral communication skills.