Responsibilities

• The AVP for Marketing & Communication will lead and manage the University’s marketing and branding strategies to enhance the regional and national reach and reputation of the University, strategically grow and diversify enrollment leads, and promote the transformational impact of the private, Catholic, values-based education Thomas More University provides.
• Effective storytelling.
• Demonstrated experience managing and enhancing marketing and branding in private higher education.
• Commitment to thoughtful, servant leadership of a cross-functional team.
• Highly collaborative across divisions within the campus’ internal and external communities and stakeholders.
• Understanding of enrollment management processes, digital marketing strategies, and industry best practices.
• The AVP for Marketing & Communication will lead and manage a newly centralized marketing and communication division responsible for developing and executing the University’s external marketing and communication goals.
• The Scope of Responsibilities within the division include: Website(s) design and content, multimedia productions, advertising, graphic design and production services, social media, public and media relations, branding, advertising, and enrollment lead-generating marketing.
• The AVP will work closely with University Admissions to develop and implement marketing and communication efforts to support the University’s strategic enrollment management goals via digital marketing, advertising buys, direct marketing, copywriting, and support targeted lead generation for traditional, non-traditional, and graduate enrollment.
• The AVP will regularly collaborate with academic leadership and department chairs to develop marketing content to highlight academic programs, faculty and the University’s brand as a premier Catholic, Liberal Arts institution.

Requirements

• Bachelor’s degree required. Preferred candidates will hold a Master’s degree in marketing or related field from an accredited university, and 5 or more years’ related experience and/or training; or equivalent combination of education and experience in higher education. Private higher education experience preferred.
• Technical experience using Customer Relationship Management (CRM) systems.
• Working knowledge of HTML, CSS, and Adobe Creative Suite.
• Exemplary written and oral communication skills.