ASSISTANT VICE PRESIDENT, DIGITAL MARKETING, BRAND MANAGEMENT, External Affairs at Boston University | Boston, MA

Boston University

ASSISTANT VICE PRESIDENT, DIGITAL MARKETING, BRAND MANAGEMENT, External Affairs

Boston, MA (Unknown)

Salary Not AvailableSenior Level12+ years exp

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive enterprise digital marketing strategy for Boston University to align enrollment, advancement, and engagement with cross-unit coordination and data-driven ROI.

Own the enterprise digital marketing strategy and unified framework across decentralized units.
Must-have: 12+ years in enterprise-level digital/performance marketing with cross-functional scope.
Standout: Experience integrating data systems and building executive dashboards for decision-making.

Job Description

Responsibilities

Lead the development and execution of a comprehensive, enterprise-level digital marketing strategy aligned with University goals in enrollment, advancement, reputation, and engagement.
Establish a unified digital marketing framework that coordinates decentralized efforts across schools and administrative units into a cohesive, data-driven ecosystem.
Integrate marketing data and analytics across platforms to create a holistic view of performance and audience behavior, supporting data-informed decision-making at all levels.
Build and oversee enterprise dashboards, reporting systems, and performance models that guide strategic investment and resource optimization.
Direct the institutions enterprise performance marketing strategy, ensuring efficient media spend, strong ROI, and measurable alignment with institutional priorities.
Define and advance University strategy for search visibility and discoverability across web, AI-driven, and emerging digital platforms.
Collaborate with Brand, Content, Creative, Web, and Public Affairs leaders within External Affairs to ensure integrated, consistent digital execution across all channels.
Serve as a strategic advisor to schools and units, fostering collaboration and alignment while supporting unit-level marketing goals.
Champion innovation and thought leadership in digital marketing, building institutional capability through training, best practices, and governance frameworks.
Provide executive oversight of institutional agencies and vendor partners to ensure alignment with institutional strategy, brand standards, and performance expectations.

Requirements

Bachelor's degree required; advanced degree preferred.
12+ years of progressive leadership experience in digital marketing, growth marketing, or performance marketing roles.
Demonstrated success building and leading enterprise-level digital marketing strategies in complex organizations.
Experience integrating marketing data across systems to drive insights and performance.
Deep expertise in paid media, analytics, SEO, and emerging digital ecosystems.
Experience managing large-scale agency and vendor relationships.
Proven ability to influence strategy and drive alignment across decentralized teams.

Preferred

Experience in higher education, healthcare, or similarly complex, mission-driven organizations.
Experience building digital marketing infrastructure in a distributed environment.
Familiarity with marketing automation, CRM integration, and advancement/enrollment data systems.
Experience navigating and leading through organizational transformation.

Boston University

Boston University is one of the leading private research and teaching institutions in the world today, with three primary campuses in the heart of Boston and programs around the world.Boston University was chartered in 1869 by Lee Claflin, Jacob Sleeper, and Isaac Rich, three successful Methodist businessmen whose abolitionist ideals led them to envision and create a university that was inclusive—that opened its doors to the world—and engaged in service to and collaboration with the city of Boston. Over 150 years later, BU has an alumni community of 310,000+ living and working worldwide.Social Media Community Guidelines: https://www.bu.edu/prsocial/social-media-community-guidelines/

Boston, Massachusetts, USA

16K employees (893 in marketing)

www.bu.edu