Responsibilities

• Assist in growing abercrombie kids (specifically baby & toddler) affiliate and influencer marketing programs with a particular focus on creating symbiotic partnerships with creators in order to develop content that works hard for the brand in order to drive mass brand awareness, build affinity, and encourage product consideration and conversion.
• Work with our agencies on affiliate and influencer identification, vetting, risk, and relationship management of creators and publishers, as well as review and approval of content.
• Work alongside our product team to develop & execute gifting and product seeding strategies that focus on priority baby & toddler product.
• Source new affiliates and influencers that provide reach and/or engagement, drive sales, and exude the brands lifestyle.
• Partner with other channel owners (social, paid media, etc.) to maximize the exposure of affiliate and influencer content.
• Assist in seasonal brainstorm and planning sessions to integrate affiliate and influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.
• Integrate program plans and deliverables into existing cross-functional processes.
• Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight presentations for Marketing Leadership Team.
• Accurately deliver against established annual budget.
• Drive robust test & learn strategy to maximize effectiveness; present findings to Marketing Leadership Team.