Responsibilities

• Assist in the creation, management, and optimization of paid search campaigns across Google Ads and Microsoft Advertising, with a primary focus on Google Search and Shopping.
• Build, manage, and optimize complex campaign structures across large budgets while ensuring accuracy and efficiency.
• Monitor campaign performance daily, identifying trends and translating insights into actionable recommendations to improve ROAS and overall account performance.
• Conduct keyword research, search query analysis, and negative keyword mining to maximize campaign efficiency.
• Develop compelling ad copy aligned with Dermstore's brand voice and campaign objectives.
• Support weekly launches of new brands, products, and promotional campaigns.
• Perform regular account health checks, identifying opportunities for optimization, expansion, and testing.
• Assist with reporting by preparing weekly and monthly performance updates, providing context and actionable insights.
• Collaborate closely with SEO, Ecommerce, Brand, Creative, and Analytics teams to ensure integrated campaign execution.
• Stay informed on the latest developments in paid search, automation, bidding strategies, and digital advertising best practices.