Assistant Media Planner/Buyer

Pittsburgh, PA (Hybrid)

$40K/yr – $50K/yrEntry Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end media planning and optimization workflow, from research and analyses to campaign setup, reporting, and vendor coordination.

  • Lead media analyses and recommendations for clients and agency teams
  • Coordinate with vendors and manage billing, setup, and reporting across platforms
  • Leverage data and market tools to track performance and inform decisions

Job Description

Responsibilities

  • Work with media team managers on development, negotiation, implementation, tracking, measurement, and optimization of media campaigns
  • Develop and present POVs, media analyses, and recommendations to agency team and clients
  • Meet with vendor representatives to further knowledge of available media opportunities and assess them for possible inclusion in future media planning
  • Utilize consumer data and media measurement tools such as Kantar, MRI-Simmons, and SEMRush to conduct research and generate appropriate reports (target audience development and media consumption, competitive analysis, performance tracking, budget reporting, etc.)
  • Reconcile monthly billing invoices and discrepancies to ensure agency and client budget compliance
  • Ensure orders are sent and received by agency vendors
  • Become proficient at navigating self-serve media platforms (Google Ads, Microsoft Ads, Facebook Ads, Manager, LinkedIn Ads, etc.) to aid in setup of campaigns, monitor spend, and access reporting to analyze performance of in-market campaigns
  • Compile media reports from various software and social platforms
  • Coordinate deliverables with account team, including collecting creative specs, relaying creative deadlines, and assisting in campaign setup and QA
  • General assistance to the Media Department as needed

Requirements

  • Bachelors degree in Marketing, Advertising, Communications, or a related field
  • 1-2 years of experience in media planning, advertising, or a related role
  • Fast learner who easily adapts to various agency and client demands
  • A strong work ethic with the self-motivation needed to exceed expectations
  • Excellent written and verbal communication skills
  • Exemplary organizational and multi-tasking abilities
  • The drive and ability to prioritize while working on multiple assignments under deadline pressures
  • A passion for media, advertising and staying updated with industry trends

Preferred

  • Familiarity with digital media buying platforms preferred
  • Knowledge of programmatic advertising and media buying processes

Benefits

  • Hybrid Work Schedule
  • Medical, Dental and Vision Insurance available on the first day of employment
  • FSA/HSA’s
  • 401k with an employer match
  • Unlimited PTO
  • Flex Friday’s
  • 13 Holiday’s including time off between Christmas and New Years
  • Paid Maternity and Paternity Leave
  • Strong culture and supportive working environmen t
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Gatesman

3.9 Glassdoor

Pittsburgh | ChicagoOur mission is simple.Bring together a group of seasoned professionals who have worked at the very highest levels. Create an organization that is smarter, leaner, faster, and above all, incredibly passionate. Exert that passion towards positioning our clients' brands to succeed in today's competitive marketplace. We work with one goal in mind: to get results. Our approach is fueled by an obsessive pursuit of knowledge that clearly distills consumer insights, category research, and competitive data into a tangible, differentiating and powerful brand message. We establish a strategic foundation from which we build impactful ideas that uniquely magnify your brand to the audiences that matter the most. Today more than ever, these audiences are being bombarded by an enormous and ever-increasing amount of messages. Is yours really being heard? Let us help get your story told.About Gatesman:With offices in Pittsburgh and Chicago, Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.Proud Member of the AdAge Small Agency Network

Founded in 2006
Pittsburgh, Pennsylvania, USA
44 employees (15 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$40K/yr – $50K/yr

Taken straight from the job posting.

See all Gatesman salaries

Marketing Team

Marketing Team Size
12 (27% of company)
Median Tenure
11.6 years
Marketing Roles Posted (Last 30 Days)
1

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Monthly Visitors
2.8K
Traffic Source Mix
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Direct
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Current headcount: ~44

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Assistant Media Planner/Buyer

Gatesman · Pittsburgh, PA · Hybrid