Responsibilities

• Execute and maintain the annual marketing strategy across paid, owned, and earned channels, in partnership with internal ops team and external agencies.
• Own email marketing end to end — campaigns, automated flows, and audience segmentation — as the primary in-house channel.
• Execute in-house paid digital marketing across platforms, including campaign setup, monitoring, and optimization.
• Support community management on Instagram: manage content calendar, drafting copy, engaging with comments, DMs, and our audience to build a two-way relationship with the brand.
• Make ongoing edits and updates to the website in Shopify — product pages, landing pages, and promotional content (full-stack development is not part of this role).
• Work with our external PR agency to keep press and earned-media initiatives moving forward.
• Own and manage the company's marketing calendar across all channels.
• Own and maintain the marketing results dashboard, tracking performance against goals and surfacing insights for the team.

Requirements

• 1–3 years of marketing experience post-college, ideally with an eCommerce or consumer brand.
• Hands-on experience with email marketing platforms (Klaviyo or similar) — building campaigns, flows, and segments.
• Working knowledge of paid digital advertising platforms (e.g., Meta Ads Manager, Google Ads).
• Familiarity with Shopify and comfort making content and page edits.
• Strong written communication skills and a feel for brand voice on social media.
• Highly organized, deadline-driven, and comfortable managing multiple channels and partners at once.
• Analytical mindset — comfortable reading performance data and turning it into action.
• A self-starter who thrives with senior guidance but owns day-to-day execution independently.

Benefits

• Benefits – health insurance, dental insurance, vision, matching 401(k), 4 weeks paid time off
• Pay: $55,000.00 - $65,000.00 per year
• 401(k) matching
• Health insurance
• Paid time off