Assistant Marketing Manager - Credit Marketing

Responsibilities

• Partners with the brand marketing managers within a small “pod in an “agile type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
• Partners with the brand marketing manager in analyzing/interpreting data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
• Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
• Works with and supports the brand marketing manager to refine the annual marketing calendar that will drive category sales and build the brand – leading the development of briefs and serving as the assistant integrator across marketing and broader organization
• Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience
• Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support in partnership with the merchandise vice president he/she partners with; integrates product launch efforts and timing into the master calendar led by the brand marketing director and managers
• Develops specific visual merchandising support plans to align in-store experiences to overall marketing experiences; as well as .com with the experience team and event teams across Lowes.com
• Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
• Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
• Works closely with large external vendors and will be the subject matter expert in their vertical.

Requirements

• Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 3 Years Overall marketing experience
• 1 Year Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 Year Leadership experience
• 1 Year Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
• 1 Year Experience leading brand or category work at a retailer or CPG company

Benefits

• For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.