Responsibilities

• Support brand marketing operations from asset management and event activation to invoicing as needed by the brand marketing team including:
• Manage content and user access on digital asset management site
• Update metadata for all assets
• Communicate on asset availability
• Assist Senior Marketing Manager with overall structure of assets and user permissions.
• Lead Caravelle campaign execution - work with team to plan, implement, and track metrics across digital and social channels
• Prepare creative briefs for internal and external teams to set expectations and ensure smooth production process
• Manage Caravelle’s social media presence by creating, scheduling, and monitoring content across Meta, TikTok, and other platforms as recommended
• Use internal Power BI dashboards to understand customer insights, sales trends, and brand performance
• Manage and maintain internal online learning platform
• Coordinate with creative services agency on site updates (including photography, video, copy, language updates)
• Work with Sales and International teams on team structure and setup on the platform.
• Provide onboarding training as needed
• Sample management (logging of samples into database and coordinating samples for photo shoots and media requests)
• Create style # for POS materials and place requisition for print materials
• General administrative duties including registering guests for the department, ordering supplies, managing shipments and invoicing.
• Work alongside various Marketing teams in communication, coordination, monitoring and reporting on advertising campaigns
• Manage GWP needs by season
• Manage watch photography and product descriptions for seasonal inventory
• Potential to own and manage marketing for a key collection/sub-brand over time