Assistant Manager, Marketing Strategy & Execution

Miami, FL (On-site)

$69K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross‑functional execution of national marketing windows and value offers, turning plans into field-ready actions and post‑launch learnings.

  • Cross‑Functional Execution: Drive on time launches with templates, trackers, and status reporting across Marketing, Operations, Digital, Tech, Culinary, and Creative.
  • Field Enablement: Translate plans into practical guides and toolkits for franchisees and internal teams.
  • Post-launch Learning: Compile results and insights to fuel continuous improvement.

Job Description

  • Marketing Window Execution Support: Assist in the day-to-day execution of national marketing windows by maintaining timelines, tracking key milestones, and updating status reports to keep teams informed and on track. Help coordinate deliverables across Marketing, Culinary, Operations, Digital, Technology, and Creative partners , flagging risks or delays to the appropriate lead as needed. Support the use of executional templates, trackers, and best practices to keep programs organized and consistent. Partner with Operations teams to help surface operational considerations early in the planning process. Assist with post-launch reviews by compiling results and organizing learnings to support continuous improvement.
  • Value & Offer Execution: Support the execution of value initiatives and promotional offers by coordinating and completing offer setup with Technology partners, conducting verification to ensure offers are configured correctly prior to launch, and ensuring offer testing is completed on schedule by coordinating with Digital and Technology teams and holding the right parties accountable. Maintain coupon versioning logs and offer tracking documents, and flag discrepancies or issues to the appropriate team members. Assist in maintaining the offer calendar and organizing performance data and learnings to support the team’s value strategy.
  • Cross‑Functional Coordination & Documentation: Help gather requirements, document execution needs, and coordinate inputs across cross-functional teams including Marketing, Operations, Digital, Technology, Culinary, and Creative. Assist with meeting preparation, note taking, and follow-up actions to support alignment and accountability across workstreams. Maintain organized project documentation — including status updates, decision logs, and next steps — to help the broader team stay aligned and informed.
  • Communications & Field Enablement Support: Assist in the development and distribution of internal and franchisee-facing communications, including execution guides, timelines, FAQs, and toolkits. Partner with Communications and Field teams to ensure materials are accurate, clearly written, and delivered on schedule. Help translate execution plans into straightforward, easy-to-follow resources for field and franchise audiences.
  • Bachelor’s degree in Marketing, Business, or a related field required
  • 2–4 years of experience in marketing, project coordination, operations support, or a related role
  • Experience in QSR, retail, or multi-unit consumer environments preferred
  • Insurance Plans (Medical, Life)
  • Pension/401K/RSP (country specific)
  • Competitive Bonus
  • Mobility Allowance
  • Tuition Reimbursement
  • Company Holidays
  • Volunteering time
  • And More…

Marketing Team

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