Assistant Integrated Marketing Communications Manager - Baskin Robbins

Canton, MA (On-site)

$58K/yr – $97K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the in-store marketing delivery for POP, merchandising, packaging, and supplier partnerships to ensure on-brand, on-budget rollout across windows and test programs.

  • Ownership: POP and merchandising creative development and production across national programs.
  • Operations: Planogram development for quarterly marketing windows with clear, shop-floor instructions.
  • Cross-functional: Coordinate with vendors and internal teams to deliver integrated programs on time and within budget.

Job Description

Own the in-store marketing delivery for POP, merchandising, packaging, and supplier partnerships to ensure on-brand, on-budget rollout across windows and test programs.

  • Ownership: POP and merchandising creative development and production across national programs.
  • Operations: Planogram development for quarterly marketing windows with clear, shop-floor instructions.
  • Cross-functional: Coordinate with vendors and internal teams to deliver integrated programs on time and within budget.

Dunkin'

Dunkin' Brands Inc. is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. The Dunkin' Brands 100% franchise global business model includes more than 11,700 Dunkin' Donuts restaurants and more than 7,600 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts.

Founded in 1950
Roxbury Crossing, Massachusetts, USA
36K employees (704 in marketing)

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
54.3%
Direct
36%
Referral
6.2%
Social
0.9%
Paid
2.5%

Headcount Trend

Current headcount: ~36K

Marketing Team

Marketing Team Size
207 (1% of company)

Recent News