Assistant, GTM Content

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive product education content for a fashion/luxury retail brand, enabling store teams with heritage, materials, and seasonal knowledge.

  • Own development of training content and learning modules across formats.
  • Must-have: 2+ years in product education/merchandising in fashion or luxury retail.
  • Standout: Video content creation and interactive learning tools experience using PowerPoint and Adobe Creative Suite.

Job Description

Responsibilities

  • Design and develop brand and core product knowledge materials that educate store associates on the brand’s heritage, product offering, craftsmanship details, and materials.
  • Create product knowledge materials for seasonal launches to ensure store associates are equipped to sell seasonal priorities.
  • Create and edit video content for product as well as for the development of engaging selling tools on ad hoc basis
  • Collaborate with internal teams (Merchandising, Design, Marketing) to gather all relevant product information necessary for content creation and testing.
  • Support Sr. Manager, GTM Strategy in project management and process improvement of both testing and content creation.
  • Develop content in various formats, including interactive learning modules, quick-reference guides, and videos.
  • Partner with global teams to onboard and/or troubleshoot within learning platform and ensure tools are applicable or adaptable to all regions.
  • Support content maintenance within the learning management system (publishing content, troubleshooting, uploading content in library, etc.).
  • Maintain and update product knowledge library to ensure store associates have access to the most current tools.
  • Support training effectiveness by developing engagement tracking tools (quizzes) and pulling compliance reporting.

Requirements

  • Bachelor’s degree required.
  • 2+ years of experience in product education, merchandising, or a similar role within the fashion or luxury retail industry. Passion for product is a must.
  • Experience developing training content in multiple formats (digital learning modules, written guides, and/or video), with an ability to align content with brand priorities.
  • Proficiency in Powerpoint and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat).
  • Proficiency in video creation and editing tools (iMovie/Premier)
  • Strong communication and storytelling skills, with the ability to conceptualize and translate product details into engaging, digestible content.
  • Propensity to understand a variety of products and categories inclusive of style, materials, craftsmanship, and associated selling strategies.
  • Ability to collaborate effectively across teams and build strong cross-functional relationships.
  • Comfortable using learning management systems (LMS), digital training platforms or onboarding into new platforms.
  • Strong project, organizational and time management skills, with the ability to manage multiple priorities while maintaining attention to detail.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401 (K)
  • Paid Paternity and Maternity leave
  • Commuter Benefits
  • Disability insurance
  • Tuition assistance
kate spade new york logo

kate spade new york

since our launch in 1993 with six essential handbags, we’ve always stood for optimistic femininity. today we’re a global life and style house filled with handbags, of course. also clothes, shoes, jewelry, home décor, tech accessories and so many other things that you use every day. we value thoughtful details. we think a layer of polished ease looks (and feels) so chic. and to us, modern, sophisticated colors make a personal style statement all their own. it’s these founding principles that define our unique style. we like that our style is synonymous with joy. kate spade new york is part of the tapestry house of brands.

Founded in 1993
New York, New York, USA
4K employees (542 in marketing)

Traffic Signals

Monthly Visitors
1.7M
Monthly Google Ads Budget
$171.2K
Traffic Source Mix
Search
39.5%
Direct
52%
Referral
4.1%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
235 (6% of company)
Median Career Experience
14 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
3

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