Assistant Director of Strategic Communications

University Park, IL (On-site)

$49K/yr – $71K/yrMid Level1+ years expFull time

Posted 6 days ago

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Job Summary

Owns the strategic communications and social media leadership for assigned teams, shaping storytelling, branding across channels, and coordinating media relations and event coverage.

  • Lead communications strategy and media relations for assigned teams
  • Develop storytelling content for team social channels and websites
  • Supervise student assistants and event support personnel

Job Description

Responsibilities

  • Serve as the primary strategic communications and social media contact for assigned teams including leading the overall communications, public relations, media relations, and creative content strategy.
  • Enhance and collaborate on student-athlete branding strategies and execution.
  • Generate storytelling initiatives, feature content, photos, videos, and other unique coverage for team social and website channels.
  • Produce online team record books, news releases, and feature stories.
  • Coordinate media requests in a strategic manner.
  • Facilitate social media in line with department goals.
  • Staff home and select away events.
  • Supervise student assistants, statistical crews, and other event support personnel.
  • Perform other duties as assigned.

Requirements

  • Work-related experience in communications or public relations.
  • Excellent communication and organizational skills.
  • Knowledge of NCAA rules and compliance.
  • Strong initiative, creativity, and independence.
  • Proficiency in Adobe Creative Cloud Suite, including InDesign, Photoshop, Premiere, Spark, and related tools.
  • Experience with website content management systems.
  • Proficiency with social media platforms and Statcrew/NCAA Live Stats.
  • Experience in photography, video recording, and video editing.

Preferred

  • Bachelor's degree in journalism, public relations, or a related field.

Benefits

  • Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
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NCAA

4.3 Glassdoor

As an NCAA team member, you will join more than 500 professionals dedicated to helping college students develop leadership, confidence, discipline and teamwork through sports. Whether you are a creative type or enjoy crunching numbers, the national office could be the place for you.

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