Responsibilities

• Marketing Strategy & Go-to-Market Planning
• - Develop integrated marketing strategies that support business priorities, product launches, capability adoption, customer experience improvements, and growth initiatives.
• - Translate business objectives into actionable marketing plans, audience strategies, positioning, messaging, channel recommendations, launch plans, and success metrics.
• - Lead development of go-to-market strategies, including audience prioritization, value proposition development, and market activation planning.
• - Provide strategic recommendations that inform annual and quarterly planning activities.
• Audience & Customer Insights
• - Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy.
• - Develop audience segmentation frameworks, customer journey recommendations, and persona-driven marketing approaches.
• - Partner with research and analytics teams to translate findings into business and marketing recommendations.
• Positioning, Messaging & Creative Strategy

Requirements

• 7+ years of experience in marketing strategy, product marketing, communications strategy, consulting, market research, or related disciplines.
• Demonstrated experience developing marketing strategies, go-to-market plans, positioning, and messaging for complex products, services, or business initiatives.
• Strong experience translating customer insights, research, and data into actionable recommendations.
• Proven ability to influence cross-functional stakeholders without direct authority and move work forward in a matrixed environment.
• Excellent written, verbal, facilitation, presentation, and executive-ready storytelling skills.
• Experience within insurance, financial services, healthcare, technology, or another highly regulated industry.
• Experience supporting product launches, adoption initiatives, customer experience programs, or change management efforts.
• Experience defining KPIs and performance readouts that inform optimization decisions
• Familiarity with AI-enabled marketing tools and emerging marketing technologies.
• Experience working with agencies, creative partners, and research providers.