Assistant Director, Product Content
Milwaukee, WI (Hybrid)
Posted 1 day ago
Job Summary
Own the product content strategy and content programs across Risk, Wealth and Planning while leading thought leadership, webinars, videos and measurement to drive pipeline impact.
- Define and execute on the content roadmap for multiple product lines.
- Lead webinars, video content, and a team of senior content strategists to deliver on priorities.
Job Description
Responsibilities
- Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
- Oversee product thought leadership, wealth commentary and other product content.
- Own the product webinar program from topic selection through promotion and follow-up.
- Own product video strategy and content, including explainer and advisor videos that bring solutions to life.
- Lead a team of senior content strategists aligned to product lines and balance capacity across priorities.
- Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
- Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
- Own measurement and reporting and guide content renewals.
Requirements
- Minimum of 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
- Demonstrated ability to translate complex products into clear customer value.
- Experience running webinar and expert-commentary programs.
Preferred
- Wealth, risk or insurance subject-matter familiarity preferred.
Northwestern Mutual
At Northwestern Mutual, our financial advisors are ready to meet you where you are and stay with you long-term. Get financial clarity with a people-first plan designed to uncover new opportunities and potential blind spots. The right time to plan is right now.With $265.0 billion in assets under management, $28.1 billion in revenues, and over $1.8 trillion in life insurance protection in force, we've served more than 4.5 million people through our life, disability income, and long-term care insurance, annuities, brokerage, advisory services, trust services, and discretionary portfolio management solutions. Our wealth management company and investment services manage over $125 billion in client assets.We're proud to support our growing field force of financial advisors across the country, as well as our corporate office employees in Milwaukee and New York. As we continue to grow, we believe diversity makes us stronger in shaping the future of financial security.Explore career opportunities with us: https://jobs.northwesternmutual.com/. Financial representatives and interns are independent contractors, not Northwestern Mutual employees. https://www.northwesternmutual.com/social-media-guidelines
Salaries
Posted range
$119K/yr – $178K/yr
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