Assistant Director of Media Relations (Administrator I)

San Diego, CA (Hybrid)

$100K/yr – $110K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and drive university wide issue and crisis communications, shaping strategic messaging, media relations, and editorial leadership for high profile initiatives.

  • Oversee issues and reputation management and crisis communications.
  • Develop messaging, talking points, FAQs, and briefing materials.
  • Coordinate with university leaders and media to secure earned coverage.

Job Description

Responsibilities

  • Issues & Reputation Management
  • Lead communications planning for emerging, sensitive, and high-profile issues affecting the university.
  • Develop strategic messaging, talking points, FAQs, statements, briefing materials, and proactive communications.
  • Monitor media and public conversations to identify emerging issues, misinformation, and reputational risks.
  • Coordinate with university leaders and campus partners to ensure timely, accurate, and consistent communications.
  • Support crisis communications and institutional reputation management efforts.
  • Media Relations & Strategic Storytelling
  • Build and maintain relationships with local, regional, national, international, and trade media.
  • Identify and pitch compelling stories highlighting SDSU’s research, academics, student success, innovation, and community impact.
  • Coordinate media interviews and prepare university leaders, faculty, and subject matter experts for media engagement.

Requirements

  • Bachelor's degree in journalism, communications, public relations, English, marketing, or a related field.
  • Five years of progressively responsible professional experience in media relations, strategic communications, public affairs, journalism, or a closely related communications field.

Preferred

  • Preferred: Experience supporting executive, crisis, or reputation communications and providing strategic communications counsel to senior leadership.
  • Experience securing earned media coverage at the regional or national level.
  • Experience communicating research, science, innovation, or other complex subject matter to public audiences.
  • Experience coaching executives, faculty, or subject matter experts for media interviews and public appearances.
  • Experience working in higher education, the public sector, healthcare, research, or another large, complex organization; familiarity with the California State University system is a plus.

Benefits

  • Generous Leave Benefits: Enjoy 15 paid holidays, 24 vacation days, and 12 sick days per year.
  • Retirement Security: Benefit from a CalPERS defined benefit pension plan, with reciprocity with the UC Retirement Plan, plus retiree healthcare benefits.
  • Comprehensive Health Coverage: Access a variety of health, dental, and vision plans at no or low cost to you.
  • Educational Opportunities: Take advantage of the California State University system fee reduction program for yourself or a qualified dependent.
  • Voluntary Benefits: Opt into additional benefits like Auto & Home Insurance, Life and Disability Insurances, a Legal Plan, Pet Insurance, and the ScholarShare 529 Plan for college savings.
Fowler College of Business at San Diego State University logo

Fowler College of Business at San Diego State University

For more than 60 years, the Fowler College of Business has established itself as a leader and innovator in business education. With an impressive list of alumni, widely respected faculty and a ground-breaking curriculum, our college continues to educate talented leaders who are equipped with theoretical knowledge and real world experience.At SDSU’s Fowler College of Business, our programs are designed to help students build on the set of leadership, analytical, teamwork, and communication-based skills needed to succeed in today’s dynamic business environment. We do this by engaging and collaborating with the San Diego business community and beyond to ensure our curriculum and student experiences are well-mapped to the demands of industry leaders.

Founded in 1955
San Diego, California, USA
171 employees (11 in marketing)

Salaries

Posted range

$100K/yr – $110K/yr

Taken straight from the job posting.

See all Fowler College of Business at San Diego State University salaries

Marketing Team

Marketing Team Size
9 (5% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$157.8K
Traffic Source Mix
Search
50%
Direct
42%
Referral
6.1%
Social
1%
Paid
0.8%

Headcount Trend

Current headcount: ~171
Fowler College of Business at San Diego State University logo

Assistant Director of Media Relations (Administrator I)

Fowler College of Business at San Diego State University · San Diego, CA · Hybrid