Assistant Director - Marketing Specialist

Responsibilities

• What You’ll Do
• Marketing & Enrollment
• A major focus of this position will be helping our centers grow through consistent marketing, outreach, lead generation, and relationship building.
• You will:
• - Develop and implement creative strategies to generate new enrollment leads.
• - Identify opportunities to connect with families throughout the New Haven, Cromwell, and surrounding communities.
• - Conduct outreach to local businesses, employers, schools, healthcare organizations, community organizations, and family-focused programs.
• - Build and maintain relationships with potential community and corporate partners.
• - Follow up consistently with prospective families by phone, email, text, and approved communication platforms.
• - Assist prospective families during center tours and communicate the value of The Learning Experience's curriculum, programs, safety practices, enrichment opportunities, and overall childcare experience.

Requirements

• Candidates must meet applicable Connecticut OEC requirements for the position and possess at least one of the following:
• - Child Development Associate (CDA) credential and/or applicable Head Teacher Certification/qualification;
• - Associate degree in Early Childhood Education, Child Development, Education, Business, Marketing, Communications, or a related field; or
• - Equivalent education and experience that meets applicable Connecticut OEC requirements.
• Additional requirements include:
• - Strong written and verbal communication skills.
• - Excellent organizational and time-management skills.
• - Ability to manage multiple priorities across two locations.
• - Professional communication skills when interacting with families, staff, leadership, businesses, and community partners.
• - Comfort using social media and digital communication platforms professionally.

Preferred

• Marketing
• Sales
• Enrollment
• Lead generation
• Community outreach
• Social media management
• Event planning
• Business development
• Partnership development
• Childcare or early childhood education

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Training & development
• Vision insurance