Assistant Director of Marketing at Green Ivy Schools | New York, USA | $100K/yr – $115K/yr

Green Ivy Schools

Assistant Director of Marketing

New York, USA (On-site)

$100K/yr – $115K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive enrollment-marketing efforts as Assistant Director of Marketing, leading digital strategy and agency partners.

Primary ownership: manage website, social/content calendar, and campaigns to support enrollment goals.
Must-have: 3–5 years in marketing, with CMS and social media experience in education.
Standout: Creator-focused content production (short-form video) and agency coordination across channels.

Job Description

Responsibilities

Website Management & Event Promotion: Manage and regularly update school websites (Wix or similar platforms preferred), ensuring content is current, engaging, and aligned with brand standards
Create and publish event pages, including open houses, tours, and community events
Partner with admissions to ensure all events are clearly communicated and easy for families to navigate and register
Optimize website content to support SEO and improve user experience
Social Media & Organic Content Strategy: Develop and execute a content strategy across platforms, with a consistent posting cadence (minimum of three posts per week)
Bring the school experience to life through storytelling, highlighting students, teachers, classroom moments, and community events - including short-form video content designed for engagement and reach
Concept, film, and edit social-first content (Reels and short-form video) that reflects the school community's authenticity and energy
Manage and grow presence on Meta platforms (Facebook and Instagram preferred)
Build and execute a LinkedIn strategy to reach and engage our primary parent demographic
Proactively manage community engagement by responding to comments, messages, reviews, and interactions in a timely and thoughtful manner, fostering a warm and responsive online presence

Requirements

3–5 years of experience in marketing, preferably in education or a mission-driven organization
Experience managing websites (Wix or similar CMS platforms preferred)
Strong experience with social media management, especially Meta platforms; LinkedIn experience strongly preferred
Experience concepting, filming, and editing short-form video content (Reels/short-form social) strongly preferred
Experience with Canva or similar design tools to create high-quality marketing assets
Experience with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, or similar) preferred
Experience managing and organizing digital/media asset libraries (photo, video, and design files), with a strong understanding of file structure, naming conventions, and systems that support accessibility, efficient collaboration, and content reuse across channels
Familiarity with digital marketing strategies including PPC, paid social, and SEO
Experience working with external agencies or vendors
Strong writing and storytelling skills with an eye for detail

Preferred

Experience with LinkedIn strategy development
Experience coordinating with external agencies or vendors
Photography and videography experience with basic editing skills

Green Ivy Schools

Green Ivy International Schools were founded by Dr. Jennifer Jones in New York City in 2012 to serve as a foundational network of schools representing best practices in education worldwide.The first two schools in the Green Ivy family are Pine Street School and Battery Park Montessori. These are “sister schools” and serve as two campuses in the Green Ivy network.Both schools offer internationally respected models of education (International Baccalaureate and Montessori), exceptional teachers, empassioned leaders, multilingual instruction and forward-thinking approaches. And both embody the warmth and sense of community that lets you know you are in a Green Ivy International School.Shu Ren International Schools, KSS Immersion Schools, and Green Ivy International Schools are joining forces to bring Spanish and Mandarin Immersion Programs to Silicon Valley. Shu Ren Mandarin Preschools and KSS Spanish Preschools can now continue their early childhood education in a dual language immersion elementary school. Green Ivy Silicon Valley offers Spanish or Mandarin ImmerOur program of instruction encourages curiosity, supports student agency, and is rooted in our students' experiences of the global world. These pedagogical traits, coupled with our integration of technology, have prepared our students and our entire learning community exceptionally well for Remote Learning.In our Remote Learning approach, you see that our dedicated faculty create the familiarity and expectations of the school routine in the virtual classrooms with the whole group, differentiated groups, and independent instruction. Our students, as digital natives, are at ease with the online environment, and quickly develop the capacity to present their world and follow through on engaging and intellectually rigorous lessons and assignments. We are proud that we are not only providing rich learning opportunities, but enhancing the depth of the understanding and development that takes place.

Founded in 2013

New York, New York, USA

30 employees

www.greenivy.com