Assistant Director, Marketing & Fan Experience | Athletics

Notre Dame, IN (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 10 hrs ago

Job Summary

Own and execute comprehensive marketing, fan experience, and game presentation for Volleyball and Softball, coordinate campus outreach and partnerships, and support traditional media, digital campaigns, and student staff development.

  • Lead season-long marketing, promotions, and fan engagement for Volleyball and Softball
  • Coordinate grassroots campaigns, partnerships, and game presentation across venues
  • Support graphic design, email campaigns, and student staff mentoring

Job Description

Responsibilities

  • Lead all marketing, promotional, and fan experience efforts for Volleyball and Softball, creating and executing comprehensive season-long marketing and promotional plans to drive attendance and maximize fan engagement.
  • Lead the coordination of grassroots marketing initiatives throughout campus and the local community to increase awareness and attendance at assigned sports.
  • Collaborate with the Notre Dame Global Partnerships team to plan and execute partnership activations.
  • Assist in the planning and execution of email marketing campaigns through Eloqua.
  • Develop and execute game presentation elements including promotional themes, music direction, videoboard content, public address scripts, run-of-show documents, in-game entertainment, and serve as show caller at all Volleyball and Softball home games.
  • Coordinate field-level game presentation activities for Notre Dame Football home games, ensuring seamless execution of live entertainment and game-day elements.
  • Lead the planning and execution of traditional marketing initiatives by developing annual media strategies and managing advertising placements across radio, television, print, outdoor, and other traditional channels.
  • Cultivate and administer media trade partnerships that expand the reach of Notre Dame Athletics marketing efforts.
  • Provide basic graphic design support and creative asset development for marketing campaigns and videoboard content.
  • Assist in supervising, mentoring, scheduling, and developing student staff while fostering a positive and professional work environment.

Requirements

  • 1–2 years of experience in a marketing or fan experience position.
  • Bachelor’s degree in Marketing, Advertising, Sports Management, Communications, or a related field.
  • Exceptional written and verbal communication skills.
  • Ability to handle multiple projects and priorities simultaneously in a fast-paced environment.

Preferred

  • Previous experience in collegiate or professional athletics.
  • Previous experience serving as an in-game show caller at athletics events.
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University of Notre Dame

The University of Notre Dame is the premiere Catholic research university in the United States.It offers an outstanding undergraduate and graduate education guided by a Catholic mission.

Founded in 2009
Notre Dame, Indiana, USA
13K employees (795 in marketing)

Marketing Team

Marketing Team Size
585 (5% of company)
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$102.5M
Last Raise
$5M
Grant, 2 months ago

Funding History

  • Jan 2026
    Grant • $5M
  • Jan 2025
    Grant • $3.7M
  • Dec 2024
    Grant • $10M

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$168.2K
Traffic Source Mix
Search
49.4%
Direct
42%
Referral
7%
Social
1.1%
Paid
0.3%

Headcount Trend

Current headcount: ~12.6K

Recent News

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Assistant Director, Marketing & Fan Experience | Athletics

University of Notre Dame · Notre Dame, IN · On-site