Responsibilities

• Develop and execute a comprehensive marketing and communications strategy that advances Covenant House Texas's mission, fundraising priorities, and community engagement goals.
• Ensure consistent brand identity, messaging, and voice across all communication platforms, including digital, print, direct mail, email, and public communications.
• Lead impact driven storytelling highlights the resilience and progress of youth served, partnering with program teams to identify stories and measurable outcomes while maintaining dignity and trauma informed practices.
• Oversee the creation of marketing and communications assets, including website content, social media, newsletters, annual reports, donor communications, direct mail appeals, stewardship materials, cases for support, campaign messaging, and promotional collateral.
• Partner with the Development team to develop and execute strategic donor communications that support annual giving, major gifts, foundation and corporate relations, donor cultivation, stewardship, signature events, and integrated fundraising campaigns.
• Develop and manage an annual communications calendar that aligns organizational messaging, fundraising campaigns, digital communications, and donor engagement efforts across departments.
• Serve as the primary owner of the Covenant House Texas website, overseeing content, updates, functionality, optimization, and user experience to maintain an engaging and effective digital presence.
• Manage digital marketing efforts, including email marketing, social media, website optimization, and audience segmentation to increase engagement and philanthropic support.
• Lead media relations and public communications, including press releases, media outreach, executive messaging, and thought leadership opportunities.
• Provide strategic communications guidance to leadership and staff to ensure consistent messaging across departments.
• Oversee the development of multimedia content, including photography, video, graphic design, and campaign assets, coordinating production with internal teams and external vendors.
• Track marketing, digital engagement, fundraising communications, and campaign performance metrics, using data and analytics to evaluate effectiveness and inform future strategy.