Responsibilities

• Serve as the primary marketing lead for assigned sports programs and secondary support for additional teams.
• Develop and execute sport-specific marketing plans focused on: Attendance growth, Fan engagement, Brand awareness, Revenue support initiatives.
• Plan and execute game-day marketing initiatives, promotions, and fan engagement activities.
• Coordinate in-game entertainment, promotions, and student engagement efforts.
• Assist with departmental initiatives including Kids Club, group experiences, and community engagement programs.
• Assist with digital marketing initiatives across social media, web, email, and paid marketing platforms.
• Coordinate promotional email campaigns supporting attendance, fan engagement, and departmental initiatives.
• Help grow and engage fan databases through digital marketing initiatives.
• Utilize analytics and audience insights to help guide campaign strategy and performance.
• Work collaboratively with coaches and sport administrators to align marketing efforts with program goals.