Assistant Director of Marketing, Communications, and Engagement

Responsibilities

• Lead   Marketing Strategy and Audience Development - Develop and execute comprehensive marketing strategies aligned with the School of Theatre's strategic plan and University priorities. - Create annual marketing plans for Penn State Centre Stage productions, recruitment initiatives,   and   special events . - Analyze market trends, audience data, and campaign performance to inform strategic decision-making and improve marketing effectiveness. - Develop innovative initiatives that strengthen audience   growth, increase participation, and   expand community   engagement .
• Manage   Communications and Brand   Strategy - Curate and   maintain   a consistent visual identity and messaging strategy for the School of Theatre and Penn State Centre Stage. - Lead the creation, writing, editing, and production of marketing and communications materials, including production campaigns, playbills, brochures, newsletters, advertising, press releases, promotional materials, and multimedia content.    - Publish and edit   The Callboard , the School of Theatre's alumni newsletter. - Coordinate internal and external communications that advance the visibility and reputation of the   School .
• Oversee   Digital Media and Content Creation: - Oversee and manage the Penn State Centre Stage website   as a key recruitment, marketing, and audience-engagement resource. - Create and oversee compelling content across multiple platforms, including social media, email marketing, digital advertising, photography, videography, short-form video, and web content.    - Develop   visual storytelling that highlights productions, students, faculty, and staff. - Monitor analytics   and performance metrics to evaluate and strengthen   digital marketing   strategies.
• Build   Community Engagement and Partnerships: - Identify , develop, and cultivate strategic partnerships   across the University and throughout the broader community.     - Serve as the primary liaison to the Penn State Centre Stage Community Council. - Foster relationships with community organizations, alumni, donors, and   arts and   cultural   institutions . - Represent Penn State Centre Stage at University and community events. - Assist   in the research, writing, editing, and coordination of grant proposals and funding opportunities.
• Lead   Event   Marketing   and Public Relations   Efforts : - Coordinate marketing and communications for School of Theatre and Penn State Centre Stage   productions, recruitment activities, alumni programs, donor engagement initiatives, and community events.     - Coordinate media relations, photography, and promotional efforts with internal and external partners. - Maintain production photography archives and help ensure   theatre   technology is operational and   event-ready .     - Develop public relations strategies that increase regional and national visibility   for the School and Centre Stage. - Partner with College of Arts and Architecture and University Marketing & Communications colleagues   on strategic communications initiatives .
• Manage   Budgets,   Projects, and Operations:    - Develop and manage marketing budgets for advertising, promotional materials, publications, and   special events . - Monitor expenditures and reconcile departmental marketing budgets. - Oversee production schedules and ensure   timely   completion of marketing projects. - Manage multiple priorities while   maintaining   exceptional attention to detail.

Requirements

• Demonstrated experience in marketing, communications, or public relations.
• Effective written, editing, and verbal communication skills.
• Experience developing integrated marketing campaigns across print, digital, and social media.
• Experience with social media management, content creation, photography, and videography.
• Effective   project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience with website content management systems and digital marketing platforms.
• Proficiency   with Adobe Creative Suite or comparable design software.
• Outstanding   analytical skills and experience evaluating marketing effectiveness through data and reporting.
• Bachelor's Degree
• 3+ years of relevant experience; or an equivalent combination of education and experience accepted

Preferred

• It is also preferred that candidates have   one or more of the following   qualifications:
• - Experience in higher education, performing arts, nonprofit arts organizations, or cultural institutions.
• - Experience with audience development and performing arts marketing.
• - Experience writing grants or supporting fundraising initiatives.
• - Familiarity with email marketing platforms and marketing analytics.
• - Experience planning public events and donor engagement activities.