Responsibilities - Marketing & Communications Strategy: Support division-wide marketing and communication initiatives. - Partner with Student Life departments to identify goals, develop integrated marketing strategies, and create campaign assets. - Collaborate with marketing, communications, creative, content, and web teams to execute strategic priorities and campaigns. - Identify opportunities for cross-departmental collaboration and coordination of marketing efforts. - Manage the divisional marketing and communications calendar to ensure alignment across initiatives and project timelines. - Collaborate with University Communications and Marketing (UCOM) to support branding, web strategy, and internal and external communication efforts. - Graphic Design & Brand Management - Create visually compelling marketing materials and campaign assets across print and digital platforms. - Serve as a steward of the University and Student Life brands by ensuring all materials align with established brand standards and visual identity guidelines. - Act as the final reviewer of divisional marketing materials, including flyers, apparel, promotional items, and digital assets. - Review student-created work for quality, accuracy, and brand consistency. - Social Media & Digital Communications: Develop, coordinate, and execute social media campaigns across Student Life channels. - Package and distribute content to ensure consistent messaging and audience engagement. - Provide guidance on content strategy, trends, audience engagement, storytelling, and brand voice. - Work with departmental contributors to maintain and update content across digital platforms and communication channels. - Support internal communications and social media management efforts. - Student Staff Leadership & Supervision - Supervise and mentor student marketing staff, including Creative Suite and Bluejay Life teams. - Coordinate project workflows, assign work, manage priorities, and ensure timely completion of deliverables. - Serve as a liaison between student staff and campus clients to uphold project expectations and service standards? (Note: original text may include this) - included as a direct responsibility line if present in source; otherwise omitted.