Responsibilities

• The Assistant Director, Growth Marketing is a highly analytical, data-driven performance marketer who is passionate about leading the strategic evolution, optimization, and scaling of our top-funnel strategies.
• Acting as the strategic connection across all digital fronts, the incumbent will architect seamless prospective student journeys by transforming complex analytics and KPIs into unified, high-impact growth.
• Equally fluent in established digital media and emerging AI-driven search environments, this visionary leader will unify web, email, social, paid media, and SEO to accelerate top-of-funnel growth for both first-year and transfer undergraduate enrollment.
• Leverage NYU’s institutional undergraduate website and broader digital footprint as your primary conversion engines to meet ambitious global enrollment goals.
• This position demands an innovative problem solver eager to advance meaningful change within one of higher education’s most operationally significant marketing operations.
• Partner with a team of marketers responsible for content and engagement to direct external growth agencies, consultants, and tech vendors—serving not just as a relationship manager, but as a strategic partner who holds collaborators to rigorous performance metrics.

Requirements

• Required Education: Bachelor’s Degree
• Required Experience: 3+ years experience in the marketing/communications field
• Preferred Experience: 3+ years experience in the marketing/communications field, preferably in the context of a college or university, or agency
• Required Skills, Knowledge and Abilities: Background in website management and performance marketing with a demonstrated record of success.
• Experience in digital advertising, email marketing, managing web content, and data analysis and reporting.
• Experience with web content management systems, HTML, and Google Analytics.
• Experience with enterprise information systems (e.g. CRM).
• Excellent writing and communications skills.
• The ability to work collaboratively across organizational lines.
• Proficiency in web content development methodology, analytics software, and standards.
• Strong organizational skills and attention to detail.
• Excited to learn about and engage Gen Z & Gen Alpha across multiple channels and contexts.

Preferred

• Preferred Experience: 3+ years experience in the marketing/communications field, preferably in the context of a college or university, or agency
• Preferred Skills, Knowledge and Abilities: Experience with coding, web design and/or web content strategy.