Assistant Director, Engagement Marketing

Evanston, IL (Hybrid)

$60K/yr – $64K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive the development, planning, and execution of strategic communications and engagement programs, collaborating with internal teams to support signature events, audience data management, and administrative delivery; lead process improvements and cross-team partnerships to maximize reach and effectiveness.

  • Strategic planning and collaboration across ARD teams
  • Event support and administrative data management
  • Implementation of best practices and brand standards

Job Description

Responsibilities

  • Strategic Planning
  • Administers and maintains existing strategic plans.
  • Recommends changes and improvements as needed to maximize and ensure effective communications and best practices ultimately leading to a culture of engagement and participation with the University.
  • Collaboration
  • Involves significant level of collaboration with internal team and department partners to accomplish strategic goals.
  • Examples of key partnerships and work involved below:
  • NAA – supporting online engagement efforts for signature programs, events, and initiatives
  • ARD User Services – assisting with audience data management and advanced troubleshooting
  • ARD Marketing and Communications – implementing best practices including accessibility, inclusive language, editorial style, and brand
  • Other ARD teams (including, but not limited to,, Annual Giving, Special Events, Athletics) – (minimal) collaboration as assigned

Requirements

  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.
  • 2 years of development, marketing, sales or the equivalent experience is required.

Preferred

  • Experience working with Salesforce products (i.e. Marketing Cloud, Blackthorn Events) or similar database(s) preferred
  • Experience working with a content management system for basic web editing (i.e. Cascade CMS) preferred
  • Experience working with a constituent records management system preferred
  • Strategic lens —Brings an understanding of marketing and communications and project management best practices and identifies potential opportunities for adjustments and improvements.

Benefits

  • At Northwestern, we are proud to provide meaningful and competitive benefits. The available benefits package for this position will include health, dental, vision, disability, and life insurance; paid vacation and holidays; paid medical/sick and parentalleave;tuition benefits for the employee and dependents; pre-tax and flex spending accounts for commuting and dependent care; generous retirement savings options; and wellness programs. For a comprehensive overview of available benefits, including eligibility details, visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.
  • Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
  • Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more .
Northwestern University logo

Northwestern University

Northwestern is one of the nation’s premier research universities, combining innovative teaching and pioneering research in a highly collaborative, multidisciplinary, and diverse environment. Northwestern provides both students and faculty exceptional opportunities for intellectual, personal, and professional growth in beautiful settings, with two campuses located on Lake Michigan: a 240-acre campus in Evanston, minutes north of Chicago, and a 25-acre campus in downtown Chicago. A third campus in Doha, Qatar was founded in 2008. For more information visit http://www.northwestern.edu

Founded in 1908
Evanston, Illinois, USA
17K employees (763 in marketing)

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
42.9%
Direct
47.2%
Referral
8%
Social
0.9%
Paid
1%

Headcount Trend

Current headcount: ~16.7K

Marketing Team

Marketing Team Size
513 (3% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$98M
Last Raise
$34M
Grant, 1 years ago

Funding History

  • Oct 2024
    Grant
  • Oct 2024
    Grant • $34M
  • Nov 2023
    Grant • $20K

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