Assistant Director, Engagement Marketing

Responsibilities

• The Assistant Director, Engagement Marketing is a creative, data-driven strategist and multidisciplinary communicator who serves as the vital connection between campaign strategy and execution across the prospective student lifecycle.
• Overseeing mid-funnel marketing efforts that drive student conversion.
• Lead lifecycle marketing initiatives from inception to delivery, continuously refining content to strengthen prospective and admitted student engagement across degree-granting campuses and pipeline programs.
• Serve as the strategic through line from specialized execution to broader strategy, and orchestrate and optimize multi-channel communications—spanning targeted email campaigns, high-impact print materials, and dynamic virtual and experiential marketing events.

Requirements

• Required Education: Bachelor's Degree
• Preferred Education: Master's Degree
• Required Experience: 2+ years of experience in a marketing or communications context. Consideration will be given to an equivalent combination of educational attainment and work experience.
• Required Skills, Knowledge and Abilities: Knowledge of and appreciation for data-driven marketing methodology. Acute attention to accuracy and detail. Ability to multitask and advance multiple, high-priority projects simultaneously. Strong ability to navigate relationships across a multitude of departments and units spanning organizational and divisional lines. Passion for advancing higher education in a global context. Ability to assimilate and synthesize complex information into clear, concise, and consistent messaging. Excellent writing ability and creative design skills in Adobe Create Suite.

Preferred

• Familiarity with email marketing software/CRMs