Responsibilities

• Manage, update, strategize, and supervise page owners on Cardozo website
• Build and make recommendations for new pages and features
• Serve as point person for web and digital contractors, including those responsible for building new features
• Oversee the creation of Hubspot landing pages for advertising and special use cases
• Develop training resources for web and email editors across campus on maintaining and entering content
• Remain current on and, in consultation with cross-campus stakeholders, adhere to legal and accessibility requirements for web.
• Own or oversee Hubspot email drip campaigns for prospective and admitted students
• Advise and assist the Office of Institutional Advancement to effectively engage alumni and potential donor audiences
• Improve segmentation of emails based on user attributes and behaviors, refine targeting based on results
• Build and/or oversee creation of email templates as needed

Requirements

• Bachelor’s degree in Communications, Marketing, Digital Media, or similar
• 4+ years of experience in a digital marketing and/or communications role
• Strong experience with marketing automation, email, and CRM tools; experience in Hubspot strongly preferred
• Strong experience with web and CMS tools, Drupal preferred
• Experience with analytics and reporting platforms and tools (Google Analytics, Google Data Studio, Excel, etc.)
• Basic HTML and CSS knowledge
• Experience with digital advertising execution or oversight
• Strong project management competency
• Very strong writing and communication skills
• Demonstrated experience partnering with stakeholders and colleagues across the organization on both technical and non-technical matters