Assistant Director, Digital Marketing & Communications

New York City, NY (On-site)

$80K/yr – $85K/yrMid Level4+ years expFull time

Posted 4 hrs ago

Job Summary

Own and advance Cardozo’s web and email marketing ecosystem by guiding page strategy and UX, managing HubSpot campaigns and landing pages, and coordinating with YU and campus partners to measure results and ensure compliance.

Lead web strategy, page ownership, and cross-campus collaboration
Oversee HubSpot email campaigns, landing pages, and content training
Partner with YU central marketing and stakeholders to track performance and enforce accessibility and privacy standards

Job Description

Responsibilities

Manage, update, strategize, and supervise page owners on Cardozo website
Build and make recommendations for new pages and features
Serve as point person for web and digital contractors, including those responsible for building new features
Oversee the creation of Hubspot landing pages for advertising and special use cases
Develop training resources for web and email editors across campus on maintaining and entering content
Remain current on and, in consultation with cross-campus stakeholders, adhere to legal and accessibility requirements for web.
Own or oversee Hubspot email drip campaigns for prospective and admitted students
Advise and assist the Office of Institutional Advancement to effectively engage alumni and potential donor audiences
Improve segmentation of emails based on user attributes and behaviors, refine targeting based on results
Build and/or oversee creation of email templates as needed

Requirements

Bachelor’s degree in Communications, Marketing, Digital Media, or similar
4+ years of experience in a digital marketing and/or communications role
Strong experience with marketing automation, email, and CRM tools; experience in Hubspot strongly preferred
Strong experience with web and CMS tools, Drupal preferred
Experience with analytics and reporting platforms and tools (Google Analytics, Google Data Studio, Excel, etc.)
Basic HTML and CSS knowledge
Experience with digital advertising execution or oversight
Strong project management competency
Very strong writing and communication skills
Demonstrated experience partnering with stakeholders and colleagues across the organization on both technical and non-technical matters

Cardozo School of Law

Benjamin N. Cardozo School of Law has a national reputation for a top-caliber faculty and an innovative academic program that includes a wide range of exciting and practical opportunities.Cardozo’s faculty is known for being widely-published legal scholars, most of whom have also practiced law. They are accessible, and invite ongoing dialogue with their students—inside and outside of the classroom. In addition, nearly half of the faculty also hold advanced degrees in other disciplines, making them particularly qualified to provide a well-rounded and rigorous legal education. With a diverse selection of internships and externships, along with a clinical program that offers experiences in criminal, corporate, family, human rights, and immigration law, as well as others, Cardozo students also benefit from a curriculum that has a strong balance of theory and practice.There are certain qualities that set Cardozo apart and give it a unique character. Among them are flexibility and the desire and drive not to be complacent, but to constantly improve for the benefit of students and society. Cardozo’s special, nationally known programs—among them the Innocence Project, the Intellectual Property Law Program, the Alternate Dispute Resolution Program, the Immigration Justice Clinic, and the Holocaust Claims Restitution Clinic—combine intellectual excellence and public advocacy, helping to shape the legal landscape.We follow Yeshiva University's Social Media Community Standards: http://bit.ly/1eMUntG

Founded in 1976

New York, New York, USA

568 employees (10 in marketing)

www.cardozo.yu.edu