Florida Gators

Assistant Director, Creative Video & NIL Content (Softball) - Creative Services

Gainesville, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive video content creation for Florida Gators sports with a strong NIL emphasis, focusing on social and digital platforms.

  • Own editing and production of highlight videos and social-first content.
  • Must-have: bachelor\'s degree and two years of related experience.
  • Standout: NIL-focused content and cross-team collaboration.

Job Description

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Responsibilities

  • Responsibilities include editing and producing highlight videos, promotional and hype content, video board assets, social-first creative, and NIL-related content that elevates student-athlete brands while adhering to institutional and brand standards.
  • The University Athletic Association at the University of Florida is searching for an Assistant Director to create engaging, revenue-generating video content for the Florida Gators Softball program, as well as other sports as assigned, with a primary emphasis on social and digital platforms, including Name, Image, and Likeness (NIL) initiatives. Working collaboratively with the Creative Services team, sport coaches and staff, and the Marketing, Communications, and Social Media teams, this role supports athletic programs and student-athletes through dynamic, platform-optimized storytelling.
  • Works closely with the athlete marketing and NIL Director to develop personalized assets for social media, promotional use, and branding opportunities, ensuring each athlete’s image aligns with both personal goals and Florida Gators standards.

Requirements

  • Bachelor\'s Degree in Journalism, Mass Communications, Telecommunications, Broadcasting, or a related field*
  • Two years of related work experience*
  • Valid driver’s license
  • Experience with a large variety of cameras
  • Experience editing with non-linear software, including Adobe Production Suite
  • An equivalent combination of education and experience may be accepted in lieu of listed requirement.

Preferred

  • Experience with Adobe Photoshop and After Effects

Benefits

  • Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), athletic event tickets, employee events and recognition programs as well as possible relocation assistance.
  • Competitive compensation package commensurate with candidate’s previous experience and qualifications.
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