Responsibilities

• Provides thought leadership on communications strategy in partnership with the SOM Communications office.
• Serves as the main point of contact to the SOM Communications and IT teams, supporting the center’s brand identity, advising staff on brand standards and managing the creation of brand materials, including merchandise, presentations, reports, graphic designs and more.
• Leads outreach initiatives and partners with all program directors to strategize effective, inclusive outreach. Partners around the creation of content and campaigns to promote programs and opportunities across channels (including email, social media, web, and print) and to establish awareness of the center’s role in supporting a vibrant and influential alumni network, influencing key policy and research agendas, and being a key national thought partner in public education.
• Manages all digital channels and projects, including with external vendors as needed. Leads on digital best practices and creates a vibrant digital ecosystem.
• Works alongside program directors, the executive director, and the SOM Communications team to determine key stories and lead (or partner with SOM Communications or outside vendors toward) the creation of engaging, dynamic content for the public, including press releases, news articles, videos, blogs, photo essays, and more. Creates strategic communications content calendar maintains close relationship with SOM’s communications office.
• Strategize with colleagues and stakeholders to develop, optimize, and analyze email campaigns, blog posts, digital communications, and social media posts.
• Manage list building, audience segmentation, and campaign targeting.
• Prioritize projects and manage multiple internal stakeholders with competing deadlines.
• Optimize channels and track the performance of campaigns, social media posts, newsletters, blog posts, etc. in terms of open rate, readership, and other metrics as outlined in the Strategic Plan.