Responsibilities

• The Assistant Brand Manager supports the planning, execution, and optimization of marketing programs to drive brand growth in the local market.
• Lead insight-led execution across social, media, retail, and sampling, working closely with cross-functional teams and agencies to ensure integrated, on-brand delivery.
• Serve as a central resource for performance reporting and analysis, translating complex data into clear recommendations that guide strategy, media investment, and commercial planning.
• Support budget tracking and financial planning, and helps bring innovation to life by collaborating on inputs to the BD team to successfully launch new products.
• Marketing Planning & Execution: Support integrated brand activation efforts (social, PR, influencer, TikTok Shop, sampling, retail, and/or paid media), in alignment to brand strategy and business objectives
• Marketing Planning & Execution: Review and guide agency-led concepts and executions, elevating work to ensure it is insight-led, on-brand, and platform-appropriate
• Marketing Planning & Execution: Partner cross-functionally with Trade Marketing, Consumer Engagement, Legal, and Media teams to ensure integrated, compliant, and effective execution
• Marketing Planning & Execution: Collaborate with other team members, providing prioritization, feedback, and context to elevate execution and impact
• Marketing Planning & Execution: Share key learnings, best practices, and insights with Business Division and other country partners to support alignment and capability building
• Business Analysis: Guide the development and ongoing evolution of performance dashboards and reporting tools to support decision-making
• Business Analysis: Synthesize consumer, category, and competitive insights to identify opportunities, risks, and key performance drivers
• Business Analysis: Lead insight-driven analyses and retrospectives to inform strategic planning, optimization, and prioritization
• Business Analysis: Recommend actions to take based on data and insights
• P&L, Budget and/or Financial Management: Support P&L management by tracking marketing spend, consolidating budget inputs, monitoring variances, and flagging risks or optimization opportunities
• P&L, Budget and/or Financial Management: Partner with Finance to understand forecasts, investment trade-offs, and financial implications of brand decisions
• P&L, Budget and/or Financial Management: Contribute insight-based input into annual planning and budgeting processes
• Innovation Strategy & Influence: Support innovation plans with BD/ Global teams building from knowledge of consumer, brand and market
• Leadership & Development: Implement a learning mindset for themselves to stay current on trends, resource allocation & industry capabilities to close existing gaps & develop relevant capabilities in the future.
• Leadership & Development: Foster a positive, fact based, growth-minded, and collaborative team environment within team, department, and cross-functionally. Champion professional development and individual growth while driving performance, alignment, and engagement across the Kao organization.

Requirements

• Bachelor's degree required in Business Administration or a related field
• 5+ years of relevant CPG or marketing related experience
• Strong Microsoft Office Usage (PowerPoint, Excel, Word, Outlook)
• Experience with Data Analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS
• Creative and proven ability to collaborate, while also working independent as appropriate.

Preferred

• MBA preferred
• knowledge of beauty brands/ categories preferred
• Canva a plus
• Experience with data analytics tools such as Circana, You Scan, Scintilla, Numerator, & Retailer POS (from requirements)

Benefits

• healthcare
• 401(k) plus company match
• 36 total days off (vacation + holidays + sick)
• hybrid work schedule