Assistant Athletics Director, External Relations & Communications

Clarksville, TN (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Job Summary

Own and orchestrate external communications and digital media for athletics to build brand, drive media coverage, and engage fans across platforms.

Media relations for football and assigned Olympic sport, including game-day operations and post-event reporting.
Digital brand leadership: multimedia storytelling, social strategy, and analytics to grow engagement.
Collaborate cross-functionally to drive campaigns for ticket sales, fundraising, and enhanced fan experience.

Job Description

Own and orchestrate external communications and digital media for athletics to build brand, drive media coverage, and engage fans across platforms.

Media relations for football and assigned Olympic sport, including game-day operations, statistics, media coordination, and post-event reporting.
Digital brand leadership: planning and execution of multimedia content, social strategy, and analytics to grow engagement.
Coordinate cross-functional campaigns with marketing, development, and events to boost ticket sales, fundraising, and fan experience.

Austin Peay State University

Austin Peay State University is a mission-driven, community-minded institution that provides transformational experiences through innovative, creative, and scholarly activities. We welcome and inspire an inclusive community of learners to make a positive impact regionally and globally.Our Mission:We will be the region’s university of choice for those seeking to improve their lives. We will achieve this vision through student-centered teaching, unique developmental opportunities, and our focus on innovative research and public service.Our Vision:We are a collaborative community that values personal growth and life-long engagement through the promotion of integrity and academic excellence.

Founded in 1927

Clarksville, Tennessee, USA

2.3K employees (130 in marketing)

www.apsu.edu

Marketing Team

Marketing Team Size

97 (4% of company)

Traffic Signals

Monthly Visitors

640.7K

Monthly Google Ads Budget

$3.4K

Traffic Source Mix

40.5%

Direct

54.7%

Referral

3.7%

Social

0.7%

Paid

0.3%

Headcount Trend

Current headcount: ~2.3K

News about Austin Peay State University

Governors Post 13th-place finish at Little Rock’s Everett Buick GMC Classic

Oct 14, 2025 • Austin Peay State University Athletics

Govs Falter Late in 14-Point Loss at Eastern Kentucky

Oct 12, 2025 • Austin Peay State University Athletics

Governors Face Jacksonville, North Florida at Home

Oct 9, 2025 • Austin Peay State University Athletics

Links

www.apsu.edu

X (Twitter)

Crunchbase

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