Assistant Athletic Director for Marketing and Fan Engagement

Corpus Christi, TX (On-site)

$54K/yr – $57K/yrSenior Level2+ years expFull time

Posted 13 days ago

Job Summary

Own and lead the Athletics Creative Team to plan and execute game day programming, digital marketing, and fan engagement across events and social channels.

  • Direct game day scripts and halftime/entertainment programming
  • Drive marketing initiatives to increase awareness, attendance, and brand alignment
  • Oversee social media presence and sponsor activations across platforms

Job Description

Responsibilities

  • Direct the Athletics Creative Team to develop programming and digital marketing to include video board content, halftime shows and recognitions, sponsor activations, in-game promotions, fan contests and other entertainment elements.
  • Responsible for all game day scripts.
  • Attend new student orientations, Waves of Welcome and other back to school campus events to promote Islanders Athletics. Collaborate with on-campus student organizations, campus leaders, and community members to collaborative events. Assist with other events as needed.
  • Oversee, schedule and assist with all gameday duties related to sporting events.
  • Supervise staff to include Marketing and Fan Engagement Assistant, Graphics Design GA, Student Workers & Interns (Marketing, photography, etc.)
  • Planning and achieving marketing initiatives to increase awareness and attendance, engage students, enhance customer experience, and solidify the department’s brand.
  • Oversee social media efforts for the Athletics Department.
  • Responsible for efforts to a) enhance the visibility of the Islanders Athletic program in the conference, state and nationally, b) advance TAMU-CC mission, vision and branding, c) develop and implement printed and online materials aligned with Athletics design standards and TAMU-CC Brand and Style Guide.
  • Maintaining compliance with the rules and regulations of the NCAA, A&M System, NCAA, Southland Conference and any other governing body is of paramount importance to the University.

Requirements

  • Bachelor's degree
  • Two (2) years of marketing or professional experience
  • High School diploma/GED with six (6) years of marketing or professional experience
  • Associate’s degree with four (4) years of marketing or professional experience
  • Master’s degree
  • Intermediate skills in Microsoft Suite
  • Strong verbal and written communication skills
  • Ability to multitask and work cooperatively with others.

Preferred

  • Experience working in a higher education setting.
  • Social Media experience
  • Experience using Adobe Creative Suite and Sound Director Software

Benefits

  • From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.
  • Insurance
  • Medical
  • $0 - $30 per month for Employee Only coverage after university contribution ($920 value).
  • Up to 83% of premium covered by the university:
  • Employee and Spouse
  • Employee and Children
  • Employee and Family coverage
  • Dental & Vision
  • Life Insurance, Accidental D&D, Long Term Disability, Flexible Spending Account and Day Care Spending Account
Texas A&M University System logo

Texas A&M University System

The Texas A&M University System is one of the largest and most impactful higher education systems in the country, with an annual budget of $7.3 billion. Its statewide network includes 12 universities, a comprehensive health science center, eight state agencies, Texas A&M–Fort Worth and the Texas A&M–RELLIS. The System serves nearly 170,000 students and reaches millions more through service, research and outreach programs each year. With nearly $1.6 billion in annual research expenditures, the System fuels innovation, supports communities and drives Texas’ economy forward.

Founded in 2016
College Station, Texas, USA
695 employees (24 in marketing)

Salaries

Posted range

$54K/yr – $57K/yr

Taken straight from the job posting.

See all Texas A&M University System salaries

Marketing Team

Marketing Team Size
20 (3% of company)
Median Career Experience
14 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
508.3K
Monthly Google Ads Budget
$5
Traffic Source Mix
Search
33.7%
Direct
58.7%
Referral
6.7%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~695

Recent News

Texas A&M University System logo

Assistant Athletic Director for Marketing and Fan Engagement

Texas A&M University System · Corpus Christi, TX · On-site