Responsibilities

• Creative Leadership & Strategy: Set the creative direction and verbal identity for multi-channel campaigns, aligning copywriting strategy with broader marketing and business objectives.
• Team Leadership & Mentorship: Lead, mentor, and develop a team of copywriters and junior creative talent, providing constructive feedback, fostering growth, and elevating the overall quality of creative output.
• Campaign Copywriting: Write and oversee compelling, high-impact, short-form copy for streaming video scripts, digital display ads, audio scripts, and social media platforms, setting the standard for excellence.
• Simplifying Complex Concepts: Translate sophisticated financial, market, and wealth planning concepts into engaging, bite-sized, and client-centric narratives, and coach the team to do the same.
• Brand Stewardship: Own and evolve the application of the Goldman Sachs brand guidelines, ensuring a consistent tone, voice, and messaging architecture across all creative deliverables and teams.
• Executive & Cross-Functional Partnership: Partner with senior leaders, designers, video producers, and marketing managers to shape integrated, multi-channel creative campaigns and present creative concepts to executive stakeholders.
• Program & Project Management: Oversee multiple creative workstreams simultaneously, establishing efficient processes and navigating project management systems to meet tight deadlines in a fast-paced environment.
• Review & Compliance: Lead the resolution of feedback across editorial, subject matter, and regulatory compliance reviews, balancing regulatory rigor with creative integrity.

Requirements

• Professional Copywriting Experience: Extensive advertising copywriting experience (typically 8-12+ years) with a strong portfolio showcasing short-form digital display, social media, streaming video, and audio campaigns, including demonstrated leadership on high-visibility creative initiatives.
• Leadership & Mentorship: Proven experience leading, mentoring, and developing creative teams, with the ability to inspire and elevate the work of others.
• Strategic Vision: Demonstrated ability to translate business objectives into creative strategy and drive measurable brand impact.
• Exceptional Writing & Editing: Outstanding short-form writing, editing, grammar, and proofreading skills, with a sharp eye for detail and a high bar for quality.
• Program Management & Agility: Strong organizational and program-management skills, with the ability to prioritize competing deadlines across multiple projects and pivot quickly as needs evolve.
• Stakeholder Management: Excellent interpersonal and communication skills, with the ability to build trust, influence senior stakeholders, and collaborate effectively across matrixed teams.
• Industry Awareness: A passion for creative trends in digital advertising, social media platforms, and emerging multimedia formats, with the vision to anticipate what's next.
• Regulatory Comfort: Experience writing and leading creative within a compliance-driven or highly regulated environment (e.g., financial services, healthcare, or legal) is highly preferred.
• Education: Undergraduate degree (preferably in Communications, Advertising, English, Journalism, or a related field).