Responsibilities

• Implements marketing activities to acquire new customers
• Assists in driving sales with repeat customer activity
• Implements messaging and branding strategy for the business unit
• Measures efficacy of the marketing strategy and recommends changes to management
• Conceptualizes and develops innovative marketing materials for the business unit
• Helps proof marketing and sales material copies, articles, and web content
• Manages the creation, delivery, and effectiveness of direct marketing campaigns
• Helps drive the growth of brand awareness through social media
• Ensures marketing communications and digital assets comply with brand standards
• Understands the customer experience and develops materials and processes to enhance the overall experience

Requirements

• Bachelor’s degree in a related field
• Five (5) years of experience in business-to-business marketing or closely related experience
• Ability to learn additional systems as needed
• Ability to manage multiple priorities simultaneously
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work well under pressure and meet deadlines
• Excellent verbal and written communication skills
• Knowledge of sales/marketing principles and practices, e-marketing strategies and applicable tools and trends, and social media marketing techniques
• Proficiency in HTML coding, graphic design, Quark, Photoshop, and/or Adobe Illustrator

Preferred

• Experience in the banking/finance industry