Responsibilities

• Social Content Creation: Captures and produces content in real-time environments (events, shoots, cultural moments); Demonstrates fluency in social platforms, formats, and best practices (TikTok, Reels, Stories, etc.); Balances creative craft with speed and agility, adapting content based on performance and feedback
• Creative Thought Leadership: Uses understanding of client’s business, brand, industry, and target consumers to offer social-first, integrated, multi-channel campaign ideas that meet client business needs; Remains current on marketing, design, technology, social platform, language, and cultural trends, and infuses this knowledge into all creative work; Collaborates effectively with Account and Strategy teams to bring unconventional thinking and innovation to the work
• Communication & Storytelling: Demonstrates an understanding of how ideas translate into engaging, platform-native content; Writes, presents, and communicates in a polished, articulate and persuasive manner across all mediums, internally and externally; Listens well, building relationships internally and externally through respect, responsiveness, and open dialogue; Demonstrates a basic understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs; Effectively manages internal communications, including explaining creative ideas, setting appropriate expectations, and responding to questions or concerns; Begins to demonstrate skill in leading meetings and delivering formal presentations (client and internal); Begins to contribute positively to Taylor's brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications
• Concepting: Actively participates in creative ideation for social content, digital campaigns, event activations, brand identity systems, print materials, and other campaign elements; Partners effectively with others to uphold diversity of thought, integration, and collaboration across Taylor disciplines; Effectively refines ideas into fully integrated program concepts and platform-native content concepts that drive business impact and deliver against defined objectives; Works on multiple workstreams/programs simultaneously, ensuring that all work fits together as part of the broader strategy and brand identity
• Execution / Making: Demonstrates accountability and ownership for all creative work on assigned projects, collaborating effectively with cross-functional teams of account/PR, strategy, production, and analytics to develop creative that drives business impact; Concepts and creates social content, including short-form video, static assets, and real-time/reactive content, with an emphasis on speed, relevance, and platform fluency; Self-edits creative/design work in progress, incorporating feedback and direction from senior team members and collaborating with them to evolve and elevate the work; Creates campaign look and feels, storyboards, comps, and other materials for presentations and final execution; May attend shoots, events, edits, etc., actively collaborating with the team to ensure flawless execution
• Business Acumen: Completes timesheets accurately and in a timely manner; Begins to learn and understand the scoping and budgeting process for assigned projects; Proactively flags and escalates any allocations or work-load issues, collaborating with creative leadership to resolve issues accordingly
• People Management: May oversee the work of a fellow, beginning to learn and practice effective delegation, training, feedback delivery, recognition, expectation management, and other managerial skills; Demonstrates diversity of thought, and encourages others to do the same; May participate in interviewing and selecting fellows for the agency

Requirements

• Bachelor's degree in a related field and/or equivalent education and work experience; 3-5 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing; A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media; Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential; Hands-on experience creating social-first content (short-form video, static, real-time/reactive), with an understanding of platform best practices (TikTok, Instagram, etc.); Demonstrated ability to concept and make — comfortable moving from idea to execution quickly and independently when needed; Team player who enjoys working with and helping others in a collaborative environment; Must reside in the New York Metro area and be able to commute to our Manhattan office as needed.