Responsibilities

• Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans
• Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community
• Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated area
• Leads on- and off-site market-level activities that support the brand and local community
• Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system
• Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations
• Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support
• Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
• Directly supports restaurants within the area with all marketing-related activities and questions
• Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market