Responsibilities

• Develop and execute marketing strategies tailored to each property’s unique identity, audience, and market positioning, including an opening strategy for new assets.
• Build and maintain brand awareness through cohesive storytelling across all platforms.
• Oversee digital ad campaigns, including paid search, display, and social media ads.
• Develop and manage META and OTA marketing campaigns to optimize visibility and bookings.
• Collaborate with digital agencies to maximize ROI and drive performance analytics.
• Plan and execute professional photography and videography shoots.
• Partner with social media resource to curate content calendars and grow engagement.
• Develop influencer partnerships and itineraries to amplify brand reach.
• Oversee email marketing strategies, including leisure, sales, and transactional campaigns.
• Implement personalized guest engagement initiatives to increase loyalty and repeat visits.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing leadership in hospitality, luxury travel, or vacation rentals.
• Proven success in digital marketing, social media management, and PR.
• Strong analytical skills with expertise in tools like Google Analytics and CRM platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• An employee assistance program.
• Paid time off/sick time
• Participation in a 401(k) plan with a company match.
• Team member room night program.